A Vey Brief History fo South Africa - 803 Words

People have inhabited South Africa for thousands of years and were members of the oldest surviving people of the land, the Khoisan language groups. With just a few left in South Africa mostly located in the sections of the western region. But mostly today black, South Africans belonged to the Bantu language group, which migrated from central Africa, settling in the Transvaal region around 100 A.D. (South Africa: History, 2012). Also the Nguni people who were ancestors of the Zulu and Xhosa occupied most of the eastern coast by 1500 (South Africa: History, 2012). The first Europeans to reach the Cape of Good Hope were the Portuguese in 1488, but there wasnt a permanent white settlement until 1652 (South Africa: History, 2012).The Dutch East India Company established a stopping station for ships on there way to the East Indies. With time many Germans, French Huguenot refugees, British, and Dutch starting settling in the area, and in 1779, these European settlements started to grow throughout the southern part of the Cape and east toward the Great Fish River (South Africa: History, 2012).It was here in this location were the Europeans and the Xhosa fought their first frontier war. Ultimately, it was the British who gained control of the Cape of Good Hope towards the end of the 18th century (South Africa: History, 2012). This marked the beginning of a long conflict between the Afrikaners and the English. After the Napoleonic wars were concluded in 1815, however South

My Strengths Free Essays

The only reason why I can say so much about myself is I take in a lot of feedback from people who know me. Although I know that I should be a person with full self-awareness, I take into account how other people see me so I could improve in areas where I could improve (and when I think it is fair and appropriate) and subsequently lead a better life. It is one good sign of openness to the opportunities that the world can offer – the ability to take criticism, move on and know that there is nothing personal about seeking improvement in what you are doing. We will write a custom essay sample on My Strengths or any similar topic only for you Order Now My friends, classmates and loved ones have always told me that I have the knack for speaking my own thoughts. I am straightforward and I like expressing my thoughts in a direct manner. I think it is a plus, because people do not really want to waste time guessing what you mean. I live to describe things as I see them, and tell things as they are. I have a great sense of humor. I find it easy to make friends laugh during casual conversations. Sense of humor is a great element in interpersonal communication, specifically in the field of marketing and campaigns. Sense of humor is also good for career-driven people who need to talk to countless people to build an excellent business network. I am also a fast, responsive learner. I am smart when it comes to numbers — it is good for business, I know. I studied in reputable schools, and that gives me an edge over people who did not get to study at all. Although my education is not a reason for bragging, it is a reason to be grateful that I know a lot of things that life outside school will not be able to teach me. I have had several part-time and summer jobs, which honed my alertness, level of customer service understanding, and entrepreneurial side. I am fully aware that every job I’ve done in the past is a lot of the reason why I am the confident person that I am today; it will also form part of who I’m going to be tomorrow, or five years down the line. To sum it up, the major details of my past — in school and in my career, ultimately, in life in general — have helped me become this strong and competent person that I am today. My Weaknesses Like most human beings, I have my own set of weaknesses. I am not tolerant of hunger. When I’m hungry, I eat. I eat peanuts or crackers, I just have to shove some edible and nutritious food down my throat and I’ll be fine. But when I’m hungry, really very hungry, I lose concentration, and experience terrible mood swings. This is the reason why I always have chocolate and crackers in my pocket. One of weaknesses, too is not putting down a book when I started reading. I also do not turn off the DVD player once I decide to watch a TV series-in DVD minimovies. On one hand, it is good that I do not stop doing something when there seems to be nothing going on. On the other hand, it is bad because I should be able to stick to schedule and I’ve got to have the courage to turn off the television when I have to, whether I’m being slaved over by my boss. Why an Employer Should Hire Me An employer should hire me because my whole life has been a preparation for a job that would make me extremely competent as an employee. An employer should hire me because I am a very fast learner and I am an excellent team player. At the same time, I am independent. You can leave me here and I’ll be fine. I will ask a few questions but that’s that. I won’t ask for spoon-feeding because I like the idea that I’m leaning in an unsupervised environment. An employer should hire me because I will take care of his business as if it’s my own. (It will spell a lot of difference.) The many mistakes that have occurred in many businesses and contacts before include their team’s unsupportive nature. I am excellent story-teller. I will make a socially-aware potential Mr. Mc Donanld? Â   Â   Â   How to cite My Strengths, Essay examples

Disadvantages of Advertising free essay sample

Disadvantages of the advertising Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. It can be done by means of a number of mediums like television, newspaper, wall paintings, billboards, magazines, internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the ability of a certain product or service in the market and encourages them to buy it. However, some people are very keen on exposing the negative side of advertising. First of all, the strong objection and arguments against advertising is that it is a costly function.The cost of advert is very high and it is covered by the selling price of the advertising goods. Advertisement is considered as an indirect cost which is added to the distribution expenses. As a result, the selling price of the product increase when expenses rise. This may cause certain goods to cost the consumers more than they should. We will write a custom essay sample on Disadvantages of Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What is more, it is undoubtedly true that effective advertising increase the sales and that will require more products. Although the large production reduce the cost of goods, producers do not lower the prices and the customers need to pay cost of advertising anyway. Consequently, there is a disconnection of business. Small companies cannot properly advertise their products due to limited resources, as a result, entire market is controlled by the great advertisers. It becomes impossible for small companies to continue their business. In addition, some advertisers cleverly create a misleading impressions of their goods. They present a very exaggerated picture of their product. Young kids are easily attracted by this false claims made in advertisement. Moreover, people are also arguing about the increase in consumption of substances like alcohol and cigarettes after viewing the ads. Furthermore, advertisement limits the competition among the products. With the help of advertisement techniques, big companies exercise their monopolistic control over the market which is always against the public interest. On the other side, advertising has some beneficial influences. Apart from promoting commercial goods, advertising can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning etc. It is a powerful media which is capable of reaching to the far out masses. Nowadays we can find many ads on the nternet. These ads in most cases, have been successfully in connecting the user with the information he requires. To summarize, advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. On the other side, advertisements try to influence our emotions by making us buy things we do not need or want. They make us believe that our dreams will come true if we use their products. In conclusion, we need to be reasonable about the goods we’re buying.

War is one of the most tragic things in our world Essay Example For Students

War is one of the most tragic things in our world Essay Ww2 today. It is even sadder that usually it comes around at least once in our lifetime. In the 20th century alone we have already had two huge wars. These wars were call the World Wars simply because they involved most of the big countries of the world. Many people have died in these wars.. especially the second World War. That is my focus for this essay. The leader of Germany at the time of WW2 and the person who most think started WW2 was a man named Adolf Hitler. Adolf Hitler was born in Austria. By the time that World War 1 started in 1914, he was living in Germany. He served well in the German Army and for that he earned a medal for bravery. At the end of the war Hitler decided to take up politics. By 1921 he was already the founding leader of the Nazi party. Hitler was an incredibly racist man and he had a great hate for Jews. By 1933, Hitler gained political power by winning the election. Soon after he made himself absolute dictator, calling himself the Fuhrer which means Leader. By the end of the 30s he was already sending Jews off too concentration camps to meet a horrible death. We will write a custom essay on War is one of the most tragic things in our world specifically for you for only $16.38 $13.9/page Order now I believe that Hitler was one of the greatest causes of World War 2. Although there are many other reasons, he was definitely one of them. Another reason was the Treaty of Versailles. This was the treaty that was signed at the end of World War 1. This treaty outlined the rules that Germany must follow because of their defeat by Britain and France. Many Germans were angered by the treaty, for most of the rules in the treaty were unfair and Germany lost a great amount of wealth. One of the cruelest reasons for the war was Hitlers racist hate for Jews. He would send them off in cattle cars to places called concentration camps were they would be slaughtered by the thousands. World War 2 was huge and involved a lot of countries. There were thousands of battlefronts and warsites. The two main battlefronts were the battle front between Britain and Germany and the battlefront between the Japanese and the Americans. These battlefronts were split up into smaller battlefronts even still. Many lives were lost in the air, on land and in the sea. Some of the most notable battles were: The Battle of Britain, The Battle of Midway and The Battle of the Atlantic. Since the US and Canada were at war with the Japanese, Japanese Canadians were treated very poorly. The government had decided that all or most Japanese Canadians, even if they were born in Canada had either go home or go and live in one of the camps. These camps were made to keep all the Japanese Canadians together in one location. But the fact was that these camps were very dirty and not fair treatment. Also, the government took away all Japanese possessions and without the Japanese knowing, they were auctioned off at a fraction of their original value! This treatment went on for all of World War 2 and Japanese Canadians were not treaty fairly for many years after. Just recently the government of Canada has decided to pay compensation for their losses but most agree that it doesnt even come close to what they lost. One of the greatest outcomes of the war was the great world power shift. For more than a century Great Britain had been the wealthiest and most powerful nation in the world. But they used up too many resources in the wars and their status greatly decreased. One person even wrote that it is not Great Britain any more it is just Britain. People all over the world suffered through this war. Hundreds of thousands of people died. All for the sake of their countries. And you know what? No one actually gained anything from it. The fact is that all of the countries (excluding the US) lost much, much more than what they gained. Britain lost their power, France lost lives and land,Germany lost everything andJapan

Early American Labor Unions essays

Early American Labor Unions essays Subsequent to the Civil War, the Second Industrial Revolution occurred, bringing in swarms of immigrants who consented to procure factory jobs with minimal pay. Radical ideas concerning labor were formed in Europe over time, and the immigrants assimilated those ideas into the American Labor System. Organized labor from 1875 to the end of the century was relatively successful, given that it is viewed as a beginning to a new form of workers influence. Such success though was not achieving without sacrifice and drudgery; for there were innumerous challenges and difficulties faced during the fight for employees rights. A large factor in the outcome of this so-called revolution was the opinion of the American people. As stated in the New York Times, the people were pro-strikers when on the Baltimore and Ohio Road. Some though were suspicious of the true meaning of these unions. Nasts cartoon inversely depicts the strikers as communists, trying to undermine capitalism thus challenging the accepted thought of the times. The Gospel of Wealth theory at this junction was also popular. It assumed that those willing to work could make it big, and the poor were in such state due to their lack of effort. In even greater lengths to spoil the plight of labor unions, the latter was associated with socialism as well as anarchy in a cartoon depicted by Frank Leslies Illustrated Newspaper. Despite the fact most unions collapsed (Knights, NLU, and ARU) during rough times, their demise was not in vain. After the Railroad strike of 1877 employers were made to think thoroughly and carefully before negatively tampering with wages. A pre-Civil War demand or a 10 hour work day was almost achieved. The AFL survived the depressions of the 1890s and by 1901 encompassed 1/3 of workers. Pension plans were provided by a number of large corporate companies such as the Baltimore and Ohio Railroads. The Second Industria...

SPECIFICS OF ILLUSTRATION ESSAY

SPECIFICS OF ILLUSTRATION ESSAY Today, we would like to focus on giving you more explanation about illustration essays. Many students are required to present research paper projects, custom essays and term papers. Illustration essays are often required to be written in all universities and colleges. Oftentimes, you are provided with the subject to write illustration assay about. The writing must start with an online research. Any illustration essay writings require to make a certain point. To make this point, you have to support it with a line of details or facts. This pattern will help you to justify and to clarify the essay point that you have chose to put an accent on.   So where to you start in providing supportive patterns? All you have to remember that your line or detail patterns should be highly appealing to the reader. This way you will help your audience to understand better what you are trying to say. If you add a point of vitality, you essay writing will definitely stand out. If you need our professional writing assistance, please, put an order or talk to our customer service representative 24/7.

Biocentric Egalitarianism and Land Ethic Term Paper

Biocentric Egalitarianism and Land Ethic - Term Paper Example Biocentric egalitarianism advocates for the respect of non-human beings based on moral principles and values. These views reflect similar arguments that humans depend on nature to survive and thus the earth would be a better place without humans (Jonge 23). However, a critical analysis suggests that the moral duty to respect nature can conflict other moral duties. Kantian Moral Philosophy One example where duty to respect can conflict other moral duties is the application of Kant’s theory about animal rights. Kantian moral philosophy asserts that animals are mere instruments, which may be used for human purpose (Korsgaard 3). According Korsgaard, Kant’s point of view about legal rights is not to protect human interests, but to enable each citizen to act justly and for what is good. Kant’s moral philosophy underlines that non-rational animals lack the kind of freedom that rights protect. In particular, it is because human beings are rational beings that they are a ble to choose how they want to live (5). However, Kant’s philosophy extends the rights held by human beings to include property rights. According to Kant we have the moral obligation to claim property including animals, and the legal status of such animals is the direct correlate of their moral status as mere means (instruments) (5). Further, according to Kant, we have no moral duty to animals. In contrast, biocentrism upholds the need to make moral consideration towards non-human species. From this perspective, the conflict between Kant’s moral philosophy and the duty to respect nature as maintained by non-anthropocentric ethical position remains apparent with regard to animal rights. To resolve the conflict between Kant’s theory and biocentrism regarding animal rights, it is important to address the interpretation problems associated with the humanity formula. This is especially because faced with such a situation would require one to decide to follow the huma nity formulary as applied by Kant or to stick with the rationality formulary defined in biocentrism. Libertarianism Another example of a conflict between non-anthropocentric ethical position about duty to respect nature and other moral duties is the issue of ‘forest justice’ as seen in the lenses of libertarianism. According to libertarianism, forests and indeed biodiversity, has value only to the extent that it contributes to the expansion of individual freedom (Holsinka 3). The ‘forest justice’ can be illustrated by attempts by governments to transfer property rights to local communities to enable them benefit from forest resources. In anthropocentric ethical philosophy, human beings are viewed as separate identities based on self-interest and altruistic humanism. According to Kopnina, anthropocentrism grants intrinsic value to human beings. On the other hand, biocentrism emphasizes on the intrinsic value for ecosystems including humans, plant and animal species. This disconnect represents a broader inconsistency within the fields of environmental conservation. The main concern is that support for environmental conservation appears to be motivated by utilitarian and instrumental ethics. Just like biodiversity, we place value on forests because we think we might need it, we like it or we ought to. Non-anthropocentric ethical position would emphasize on the instrumental value of forests-that

Impact of technology on society Research Paper Example | Topics and Well Written Essays - 1750 words

Impact of technology on society - Research Paper Example Electronics development has revolutionized the way of doing things from social, economic, political and cultural aspects due to transformation of commuting and communication from perceiving to listening and from writing to reading. Electronic technology contains within itself political, economic and social properties due to its great influence on major areas of people’s lives. Electronic revolution implies the changes that have taken places to introduce the 21st century electronic through the electronic media such as the radio, television and lately, the internet. The evolution of electronic engineering has significantly influenced people’s perception of their past ideas, the comprehension of the future and the future impacts. This has led to transformation of the society as old ways of doing things are replaced with new and advanced means. People’s welfare and environment were highly natural before invention of electronics and therefore cases of intense environmental degradation were rare. Before the intense development of electronic technology, scientific application in running the economy was very low and therefore there was reduced communication between markets due to the absence of globalization in trading activities. World markets were disintegrated which resulted in higher tariffs and other blockades. Socially, people engaged more on face to face communication and most transactions were conducted at a physical level due to limitations on the basis of forms of communication available. Dealings and activities between people of distance locations were significantly less thereby confining people to dealing with a constrained system. Politically, nations enjoyed properly demarcated boundaries with less cases o multilateralism. Furthermore, industrial and financial activities had highly demarcated boundaries with no cases of overlap. Electronic technology is used

Plato Analysis Essay Example for Free

Plato Analysis Essay Platos The Republic centers on a simple question: is it better to be just than unjust? In answering this overlying question, Socrates outlines the ideal city and how justice is a virtue of that city. From there, he characterizes justice as a virtue of the soul. It is while he is discussing the soul that Socrates begins to define the different types of souls. Rather than comparing and contrasting each soul, Plato quickly jumps into contrasting the tyrannical soul with the aristocratic soul ? the most unjust with the most just. In Book IX of Platos The Republic, Socrates describes a man in an awful state asserting that the worst of souls is the tyrant. This accurate assertion can be seen through the consideration of not only the tyrants personal characteristics but also the negative ______ he contributes to the city. In Book VIII of Platos Republic, the five types of people are presented in parallel to the fives types of regimes. The most inferior of the five regimes is tyranny. Correspondingly, the tyrannical soul is then the most inferior person. Socrates examines the steady decline from one regime to the next, starting with the fall from aristocracy to timocracy when factions arise between auxiliaries and guardians. This decline comes because of injustice and the spirit of the auxiliaries not abiding by the edicts of reason. Further decline due to an excess of desire and the degradation of spirit ultimately leads to tyranny. This is the most wretched of all the regimes as the tyrant is the most wretched of souls. Book IX of The Republic begins with a story of two young men whose lives take opposite paths. The first is raised in a home more Spartan than Athenian, born to a parsimonious father who honors the money-making desires while despising the ones that arent necessary but exist for the sake of play and showing off (572c). The son rebels against his austere upbringing, and revels in the company of subtler men who delight in the pleasures of the world (572c). However, because the young man has been brought up to abhor such worldliness, in the end he chooses a middle path ? neither illiberal nor hostile to law ? having become what Plato describes as a man of the people (572d). This introduction is important, because Plato uses the young man previously described to contrast the second. The second man is perhaps the son of the first, raised in moderation, to appreciate both the diligence of work and the joy of pleasure. When the same influences, friends, and ideas that changed his father begin to work on him, this young man does not have the inner moral courage to chart his own path. With his father urging moderation and his friends encouraging irresponsibility, the young man is torn between the two. Herein lies the downfall of the man ? the dread enchanters and tyrant-makers who espouse reckless pleasure-seeking realize that they will not win him over with continued persuasion, so they seek to make him a slave to his own desires (573a). Plato calls these desires love, but lust may be a more apt description (573b). Having now become a drone, the young man is imbued with desire to satisfy the temporal passions that bring momentary pleasure (573b). This desire drives him insane. He has madness as his bodyguard, and runs amuck, eliminating those whose own decency contrasts with his own lack thereof, killing them out of shame. The tyrant is characterized as the worst of souls because of his personal attributes that are detrimental and undesirable to any man. Drunken, erotic, and melancholic, he lives solely to satisfy the passions and desires that run rampant in his mind (573c). This man does little good by himself or his fellowmen, and, if given the opportunity, would become the most terrible of rulers. Plato defines this man to be his tyrant and describes him as the most miserable person in society. Socrates and Glaucon characterize the person ruled by lawless attitudes as enslaved, having the least amount of control to what he wants. The tyrant is full of confusion and regret, fearful and poor, with an insatiable appetite (577c-578a). To any human being, it would be least desirable to become a person as described above who is never satisfied. The greatest control an individual can obtain is control over their own thoughts and desires. Without this control, a person is miserable and relies on the outside world to fill his appetite. To illustrate the idea that a tyrant is simply one whose passions are out of control, Plato compares the tyrant to a drunken man. Just as a drunken man has a tyrannical spirit, so a man drunk on his own lustful desires has the same (573c). The tyrannical soul is seen as enslaved because it desires satisfactions that solely depend on external circumstances. As long as these desires continue to consume the tyrant and are never completely satisfied, the tyrant is least able to do what he wants. By virtue of not being able to do what he wants, the tyrant is full of confusion and disorder. This man is in an awful state and lives only in misery. By showing the development of the tyrant from undisciplined childhood to irrational adulthood, Plato shows his reader the warning signs that accompany such a person. He describes the despots of the ancient world for what they were: lustful men whose bodily appetites reign over their personal lives and the societies unfortunate enough to be at their command. Socrates explains that the only thing worse than the tyrannical soul is the tyrannical soul who goes public and becomes the political tyrant (578c). Socrates continues, The man who is mad and deranged undertakes and expects to be able to rule not only over human beings but gods, too (573c). With this phrase, Socrates begins to show why the reader should be wary of the rise of a political tyrant. He describes how a tyrants rule is bad for those he rules over. Having gotten the idea that he should rule over both men and gods, the tyrant uses this power, once obtained, to satisfy his selfish desires. Feasts, revels, parties, courtesans, and everything else of the sort, are hallmarks of his reign (573d). Such living, however, rapidly depletes his income and resources, and he is then forced to obtain resources from others which consequently becomes to the city. The tyrannical man can only give so much to the people of the city. He will therefore enlist them in necessary and just wars to continue his popularity and to account for the poor economy. These just wars serve to perpetuate the continual need for a tyrant. Because the tyrants actions displease those who helped set him up, he must gradually do away with them until he is left without a friend or foe. Socrates contrasts this to the work of a doctor. A doctor is seen as helpful and needed because he takes off the worst of the body and leaves the rest (567c). However, the tyrant does the opposite, taking off the best and leaving the worst. This is a necessity for him to rule; consequently, he hurts the city. The tyrant, slave to his love, or personal passions, becomes a tyrant over others. He begins to find those with means and seeks to deprive them of it, usually by force. He is addicted to his desires, racked with pains and aches when he cannot fill them (Plato, 263). No one is immune to his wild demands. He will victimize his own parents, claiming he deserves to get the better of his father and mother (574a). If they resist, they will meet the same fate as anyone else who opposes the madman. In short, his childhood of moderation has become a career of chaos. The tyrant is a slave to himself and his desires in the city. The moral of Platos argument is clear. Even a small minority of tyrants can cause trouble within a community. Plato suggests that in times of war, tyrants flock to the battlefront, volunteering their services to distant tyrants as mercenaries and bodyguards (Plato, 264). But in times of peace, they remain at home and comprise a class of lawless criminals. Thieves, burglars, cutpurses, pickpockets, temple robbers, kidnappers, all are tyrants waiting for their chance to take power (Plato, 265). Platos warning to society is to teach temperance and philosophy to the rising generation, so that they do not become tyrants and lead their city into ruin. In an age where democracy was a new and rare commodity, the threat of becoming subject to a tyrant in ancient Greece was very real indeed. Philosophers like Plato tried to discover how the tyrants of the age became so, so that they could avoid coming under their power. Having philosophically defined tyrants as evil and unjust in the realm of philosophy, Plato uses logic in Book IX of The Republic to support the assumption that totalitarian societies, like those of Athenss neighbors, suffer under the reign of such leaders. This argument will later lead to his assertion that philosophers are the best leaders a state can have. Bound by ethics and reason, philosopher-kings would ensure that society is properly educated, supremely tolerant, and, most importantly, true to the ideal of justice that Plato holds dear.

Ethics Essay -- Papers Morals Behavior Essays Papers

Ethics Ethics can be defined broadly as a set of moral principles or values. Each of us has such a set of values, although we may or may not have clearly expressed them. It is common for people to differ in their moral principles and values and the relative importance they attach to them. These differences reflect life experiences, successes and failures, as well as the influences of parents, teachers, and friends. Ethical behavior is necessary for a society to function in an orderly manner. It can be argued that ethics is the glue that holds a society together. Philosophers, religious organizations, and other groups have defined in various ways ideal sets of moral principles and values. The following are different approaches, from ancient and modern traditions and philosophers, depicting their meaning and understanding of ethics and how it can be applied in ethical decision-making. Utilitarianism was founded by the British philosopher Jeremy Bentham toward the end of the 18th century. He believed that all human actions are motivated by a desire to obtain pleasure and avoid pain. The principle of utility expresses that actions were right if they tended to produce the greatest happiness for the greatest number of people. When faced with a moral dilemma, utilitarianism identifies right and wrong and also considers the consequences that may result. This can be regarded as an appropriate action, but offers no realistic way to gather necessary information to make the required decision. Confronting certain situations in life, there is no time to weigh all possible outcomes and decide the one that provides the greatest benefit to all; majority of predicaments allow just enough time for a person to act on impu... ...when it comes to rape or incest, I don't feel a woman should have to go through the pregnancy in this specific situation. So this approach, having to rely on principles all the time and follow them accordingly to every situation does not agree with me. It is helpful to read about these different theories but I do not think it is necessary in decision-making. Reading about these approaches does make you think about how you as person handles certain situations and whether you can improve your process. However, this only happens when you are required to read and study about these theories. If I never took this class, I would never have known the difference between utilitarianism and moral law and which one applies to me and my decision making process. Therefore, it is not required to read and learn about different approaches in order to handle situations.

A Dysfunctional Family Essay

Families are supposed to be there for each other and what have you. The families of today are more or less normal, but in the book The Glass Menagerie by Tennessee Williams the Wingfield family is very dysfunctional. What makes this family dysfunctional are the members of it, such as Amanda, Tom, and Laura. Amanda was a very talkative mother. Amanda Wingfield was how the book called her, â€Å"A little woman of great but confused vitality clinging frantically to another time and place.† (p. 5). This is very true on top of that Amanda was loquacious and always bragging about how many gentleman callers she had. By doing this Amanda made her daughter Laura feel bad. An example of such is â€Å"One Sunday afternoon in Blue Mountain- your mother received – seventeen – gentleman callers! Why, sometimes there weren’t chairs enough to accommodate them all.† ( i, p. 26). Tom on the other hand took care of his family. Tom Wingfield was the man of the house be cause his father had â€Å"fallen in love with long distance† and he was caring for the girls. When Amanda gets in the way or tries to make things even more difficult for Tom he decides to go out to the movies or rather drinking. Tom finally flipped at Amanda one day and told her how he felt about her and the warehouse. He said, â€Å"You think I’m in love with the Continental Shoemakers? You think I want to spend fifty-five years down there in that – celotex interior! With – fluorescent – tubes! Look! I’d rather somebody picked up a crowbar and battered out my brains – than go back mornings! I go! Every time you come in yelling that Goddamn â€Å"Rise and Shine!† â€Å"Rise and Shine!† I say to myself â€Å"How lucky dead people are!† But I get up. I go!† ( iii, p. 41). Laura can’t really handle all that much. Laura Wingfield is Amanda’s daughter. She is a very shy girl who does not take a well to meeting new people. Laura’s problem is she has â€Å"A childhood illness that has left her crippled, one leg slightly shorter than the other, and held in a brace.† (p. 5). Laura was attending Rubicam’s Business College. Her mother had went to the business college to see how Laura was doing and to her surprise the teacher had told Amanda, Laura was not attending anymore. She told her mother she had gotten sick in front of all her classmates and couldn’t go back so she’s been â€Å"All sorts of places – mostly in the park.† ( ii, p. 32). The Wingfield family just doesn’t seem  normal. In conclusion, the Wingfield family is very dysfunctional in many ways. Each person in that family makes it that way too. Amanda still living in the past, Tom always going to the movies, and Laura being crippled and shy. Some things can be dealt with and some things can’t. Everyone has their problems and the Wingfields are just more open about it. The core of The Glass Menagerie rests on the dysfunctional relationship of the Wingfield family and the distinctive quirks that plague them. The matriarch, Amanda, is unable to move past the days of old with her memories of southern hospitality and idyllic youth. Laura, the â€Å"peculiar† daughter, has such an extreme case of social anxiety that she rarely ventures from the house, mostly retreating into another realm with her glass collection. Tom is the more social son who also serves as narrator of the play. He prefers to use cruelty and indifference to separate himself from the needy women in his life while using nighttime outings as a physical escape from the doldrums of life. Tom and Amanda, the two more domineering personalities, each have a unique way of reacting to their view of reality, and the subsequent effect of entrapment, and each attitude takes its owner in a different direction. Tom is the seemingly normal member of the highly dysfunctional Wingfield clan. He holds down a decent though boring job to care for his mother and sister since their father has been long gone. But Tom longs for a much more adventurous life than the one he presently occupies. His reality is one of obligation and frustration. When Tom tells his mother â€Å"I give up all that I dream of doing and being ever!† it is coming from the remorse he feels over the course his life has taken (Williams 13). He views the reality of his father leaving as his own coming into the head of the household position and that road is not easily taken. Tom’s father’s absence traps Tom with a family who need him even though he longs to be anywhere but home. Once he has spoken these words, however, he promises to devalue the statement by accomplishing new goals that will hopefully release him from his mother’s grip. Tom’s opinion â€Å"I’ve got no thing; no single thing in my life here that I can call my own!† shows that he feels out of co ntrol of his own life (Williams 25). The feeling that nothing is his leads him to use escapes like the movies, dance hall, and alcohol to lift his spirits by temporarily making choices by himself for  himself. The movies represent a major escape Tom uses before going it alone in the world. Viewing his life as an uncontrollable force causes him to attend a movie almost nightly and not return home until the early hours of the morning. He believes he is getting a glimpse into the exciting â€Å"real† world that he wishes to be a part of but eventually gets sick of all â€Å"those glamorous people-having adventures-hogging it all, gobbling the whole thing up† and makes the decision to move on from his demanding family into a life of journeys and exploration of the world (Williams 60). Another means of escape for Tom that pushes him to leave the Wingfield apartment is the fact that he feels not one person understands him. He tells his family â€Å"There’s so much in my heart that I can’t descri be to you!† (Williams 55). The pain Tom feels in not being able to verbally articulate his thoughts flows onto paper through poetry and other writing. In doing so he is able to alleviate some pressure but still comes to the decision to move on from his family. Tom reacts to the reality of a severe mother, dull surroundings, and frustrating situations with escapes that take him out of the present and into a world filled with illusions. Amanda physically lives in the year 1937 but prefers to immerse herself in the memories from a seemingly pre-Civil War era. The abandonment of her husband years before continues to manifest itself into self-misery for Amanda and harsh actions onto her children. Even though she uses her nostalgia as a defense mechanism it seems to only bring about bitterness about a life unlived especially when she exclaims, â€Å"I could have been Mrs. Duncan J. Fitzhugh, mind you! But I-I-picked your father!† (Williams 6). She prefers to relive her past as an escape from the present reali ty because it is so unbecoming to her. Amanda usually uses her runaway husband as an excuse to be a recluse into the past with remarks comparing her former suitors to her current spouse but instead of these statements jolting her into a realization about the pathetic state of her life they simply continue to trap her in a cycle of unhappiness. This unhappiness causes her to then become impatient with her children, Tom and Laura; a perfect example being a time when Amanda tells Laura she has so embarrassed the family that she â€Å"wanted to find a hole in the ground and hide [herself]† (Williams 45). These are harsh words for a daughter with little self-esteem and a son with even less motivation for life. It seems the only feelings she knows how to feel are ones of resentment and animosity which clearly rub off  on both her children, although it different ways with Laura becoming emotionally weaker and Tom mentally distant. Amanda’s past life is not only visible in her mental state but also appears physica lly as well. When Laura sees her coming to the door from a women’s meeting, â€Å"She has on one of those cheap or imitation velvety-looking cloth coats with imitation for collar. Her hat is five or six years old†¦ and she is clutching an enormous black patent-leather pocketbook with nickel clasps and initials† (Williams 46). Although it’s unclear what is the fashionable style for the time period, the tone in which the passage is set clearly suggests Amanda being quite behind the times. Amanda’s obvious wish is for a less stressful life than the one she previously occupies but her way of escaping her entrapment through daydreams and past experiences holds her back from ever achieving anything worthwhile or moving forward with her golden years. Every action taken by an individual incites a reaction from either themselves or another. Tennessee Williams’ play The Glass Menagerie is, therefore, realistic in the way it displays the struggles of its characters, Tom and Amanda. Although each person suffers from entrapment in their daily lives, they both handle themselves in drastically different ways. Reacting to the reality they believe exists causes each character’s life to take a different turn. Tom prefers to drive himself to leave his family so as to escape his frustration while Amanda favors reliving the past to avoid the present

Television Viewing Habits of Youngsters in India

INTRODUCTION: The latter part of the 20th century is known as the â€Å"Electronic age’’. It is estimated that 97%of the homes have atleast one television set. Children who come from homes without television are likely to view programs in schools, at friends house and in stores. Almost every youngster is exposed to television. Television has had a tremendous impact on the lives of the youngsters as it provides them with entertainment, information as and companionship. One of our television actors has said ‘that shows for youngsters are limited because there are not many takers for these programs . nd family oriented soaps are getting more TRPs. He says that he himself being a youngster prefers to watch shows like friends, music based reality shows, films, etc. and not family oriented soaps. When youngsters watch television with their parents their choice always differs. Because youngsters prefer to watch channels like Mtv, Channel V and more of reality and entert ainment show. While parents usually watch daily soaps and news, which most of the youngsters do not prefer to watch. There is hardly anything left for the youngsters to watch today because nowadays many daily soaps have been increasing. But there are a couple of channels catering to young audiences between the age group of 18-25 years. SURVEY ANALYSIS: The survey which was conducted to find out the television viewing habits among the youth gave us a lot of information as to what exactly the youngsters prefer to watch on television. And what changes they would like to have on television in future. Mostly all the youngsters watch reality shows. Like roadies stunt mania Khatro Ke Khiladi, Indian idol, Big Boss, Dance Reality shows, etc. Many of them watch shows on Sab Tv like Tarak Mehta ka Oolta Cashma , Comedy circus ,etc. They say that these shows give them entertainment and refreshment from studies. Some of them also watch Star Movies, HBO , and other movie channels. A few of them watch discovery, travel and living ,cookery shows ,programmes on NDTV Goodtimes ,and different news channels which give them a lot of information about the outside world . A very few youngsters watch daily soaps. A large no of youngsters yet watch cartoon because it entertains them. And cartoons help them to forget their problems for a little while. Many of them want changes in television in the future; mostly all of them are against the daily soaps on Colours, star plus and Zee Tv. They say that such daily soaps have a bad impact on people. And it can really spoil the children if they watch this entire daily. They expect more of those programmes which give them information which is real and which can help them in their life. Unlike the daily soaps which are fake and they show things which can never happen in our daily lives. IMPACT OF TV VIEWING HABITS OF YOUNGSTERS ON BEHAVIOR NDTV and Aaj Tak: The youngsters watch different channels on television to get knowledge from all the different fields. But they watch more of reality based programmes ,on channels like mtv ,channelv, zoom, bindas, etc. The news channels are usually preferred by senior citizens. but even the youngsters watch news channels. The main news channels are Aaj Tak and NDTV. They watch news channels to be aware of the happenings in our and other countries. But t he very less youngsters watch news. * Cartoon Network: Some of them also watch cartoons. But mainly children watch it. But sometimes for refreshment or entertainment many youngsters prefer to watch cartoons. The most demanded cartoon which is watched by all the ages is Jom &Jerry. There are many cartoons which can have a bad effect on the youngsters as well as the children, which should be banned. * ESPN: Almost all the youngsters like sports. And many of them only watch sports channel. The most demanded sports channel is ESPN. T his channel shows all the different types of sports. Many of the youths have a lot of interest in different sports. There are many other sports channels like neo sport, D. D sports, etc. * MTV and UTV Bindaas: Mtv and Bindas are the channels which are demanded by all the youngsters. These channels show programs which are highly demanded by today’s youth. These channels show reality shows, reality dance shows. singing shows, MTV shows the most demanded program ROADIES and SPLITSVILLA. These shows give entertainment that’s why mostly all the youths watch it. They also show different types of music and songs. The other channels which are demanded by the youths are Channel V, VH1, ZOOM, B4U, etc. Colors and Star Plus: Star Plus and Colors are the channels which show all the daily soaps, which is mostly watched by the middle aged people. The youth does not prefer to watch such channels which do not give them any entertainment. But there are some youngsters who watch these daily soaps. But most of them find these channels and these programs boring. * Doordarshan: D. D (doordarshan) is one of the oldest channels. None of the youths watch this channel or the programs in it. It is only preferred by the old people. * SAB TV: Sab TV is a channel which is demanded by all the age groups. It mainly contains programs which are entertaining unlike the daily soaps. They have all comedy serials which is preferred by everyone. Even large no of youths watch this channel. CONCLUSION: Thus we can conclude that the overall survey has helped us to know what exactly the young generation prefers to watch on television. And also the changes they expect in the near future. It has also helped us to know their views about different shows on television. This survey has really helped us to know the television viewing habits among the youngsters.

Free Essays on Mill On The Floss

The Mill on the Floss George Eliot and The Mill on the Floss: Understanding the Woman and the Work George Eliot was born Mary Ann Evans in 1819. Mary Anne was one of seven children. Eliot often incorporated depictions of her siblings’ and father’s personal characteristics into her literary works. We see her brother Isaac appear as Tom Tulliver in The Mill on the Floss; It is said that her relationship with her brother Isaac is unmatched, even by her father. They had a special bond. That bound was broken when she meets George Lewes in 1854. Lewes was a married man. Eliot fell in love with him anyway. They eloped in 1854. Eliot was ostracized by her society and, perhaps more damaging, her brother refused to speak to her. This had a profound affect on Eliot’s works and her life. The fact that Eliot was involved with Lewes is only one aspect of her life. When doing my research, I was pleased to see that she was an editor at the Westminster Review in 1851. She wanted to be independent, so she decided to take up journalism at the age of thirty-one. After writing critically, she decided to began writing her own work. She published three long stories, which were later published in volume form. These complied works became her first book Scenes from Clerical Life in 1958 (Ashton, 187). Though she had been writing professionally, Mary Ann Evens wasn’t known by George Eliot until 1857. She came up with the pen name â€Å"George Eliot† to elude to the public that she was a clergyman friend of her boyfriend George Lewes. She was forced to come â€Å"out† when Dickens suspected thought she was really a woman. She reveals her true identity to the public in 1959. Her books were successful, but she was consistently aware that her professional work was being judged based on how she decided to live out her personal life. George Lewes dies in 1878. Two years later she marries John Cross who was a family friend. He was twenty years her junior. Ge... Free Essays on Mill On The Floss Free Essays on Mill On The Floss The Mill on the Floss George Eliot and The Mill on the Floss: Understanding the Woman and the Work George Eliot was born Mary Ann Evans in 1819. Mary Anne was one of seven children. Eliot often incorporated depictions of her siblings’ and father’s personal characteristics into her literary works. We see her brother Isaac appear as Tom Tulliver in The Mill on the Floss; It is said that her relationship with her brother Isaac is unmatched, even by her father. They had a special bond. That bound was broken when she meets George Lewes in 1854. Lewes was a married man. Eliot fell in love with him anyway. They eloped in 1854. Eliot was ostracized by her society and, perhaps more damaging, her brother refused to speak to her. This had a profound affect on Eliot’s works and her life. The fact that Eliot was involved with Lewes is only one aspect of her life. When doing my research, I was pleased to see that she was an editor at the Westminster Review in 1851. She wanted to be independent, so she decided to take up journalism at the age of thirty-one. After writing critically, she decided to began writing her own work. She published three long stories, which were later published in volume form. These complied works became her first book Scenes from Clerical Life in 1958 (Ashton, 187). Though she had been writing professionally, Mary Ann Evens wasn’t known by George Eliot until 1857. She came up with the pen name â€Å"George Eliot† to elude to the public that she was a clergyman friend of her boyfriend George Lewes. She was forced to come â€Å"out† when Dickens suspected thought she was really a woman. She reveals her true identity to the public in 1959. Her books were successful, but she was consistently aware that her professional work was being judged based on how she decided to live out her personal life. George Lewes dies in 1878. Two years later she marries John Cross who was a family friend. He was twenty years her junior. Ge...

How To Attack ACT Essay Prompts andRaiseYour Score

How To Attack ACT Essay Prompts andRaiseYour Score SAT / ACT Prep Online Guides and Tips The update to the ACT Writing test has many students confused about how best to prepare. With so much more information to read before you start writing, the ACT essay's got to be more complicated right? Nope, not necessarily. Join me as I journey deep into the land of ACT essay prompts. feature image credit: The President of the Academy by indiamos, used under CC BY 2.0. What Does An ACT Writing Prompt Look Like, Anyway? Here’s the prompt I’ll be discussing and dissecting in this article: Public Health and Individual Freedom Most people want to be healthy, and most people want as much freedom as possible to do the things they want. Unfortunately, these two desires sometimes conflict. For example, smoking is prohibited from most public places, which restricts the freedom of some individuals for the sake of the health of others. Likewise, car emissions are regulated in many areas in order to reduce pollution and its health risks to others, which in turn restricts some people’s freedom to drive the vehicles they want. In a society that values both health and freedom, how do we best balance the two? How should we think about conflicts between public health and individual freedom? Read and carefully consider these perspectives. Each suggests a particular way of thinking about the conflict between public health and individual freedom. Perspective One: Our society should strive to achieve the greatest good for the greatest number of people. When the freedom of the individual interferes with that principle, freedom must be restricted. Perspective Two: Nothing in society is more valuable than freedom. Perhaps physical health is sometimes improved by restricting freedom, but the cost to the health of our free society is far too great to justify it. Perspective Three: The right to avoid health risks is a freedom, too. When we allow individual behavior to endanger others, we’ve damaged both freedom and health. Write a unified, coherent essay in which you evaluate multiple perspectives on the conflict between public health and individual freedom. In your essay, be sure to: analyze and evaluate the perspectives given state and develop your own perspective on the issue explain the relationship between your perspective and those given Your perspective may be in full agreement with any of the others, in partial agreement, or wholly different. Whatever the case, support your ideas with logical reasoning and detailed, persuasive examples. What ACT Wants to See in Your Essay: A Short Summary Before we dive deep into the depths of ACT Writing prompts, I wanted to quickly mention four key things that you need to do in your essay in order to score above average. These four points are taken from both ACT prompt instructions (as above) and the ACT Writing rubric. To score at least a 6/12 (or an 18/36 if you took the test September 2015-June 2016), your essay must... Pick a point of view. If you don't have a clear thesis that states what your opinion on the issue is, then it will be difficult to get above a 2 in the Ideas Analysis and Development Support domains (for more information on these, go to our articleexplaining the ACT Writing rubric). Discuss all three perspectives. Again, if you fail to address all three perspectives, it will be very difficult to get above a 2 in the Ideas Analysis and Development Support domains. Be organized clearly and logically. If you jump back and forth between ideas without transitions or a logical structure, it will be impossible for you to get above a 2 in the Organization domain on your essay. Be written in standard written English. Some grammatical errors are okay, but the more problems there are, the lower your score in the Language Use domain. For more information like this, read our 15 tips and strategies to use on the ACT essay. Why Are ACT Writing Prompts Written This Way? Now you know what an ACT Writing Prompt looks like, and what the ACT is looking for in your essay. Next question: why are ACT Writing prompts worded the way they are? There are few answers to this question, all of which have to do with why ACT, Inc. changed the essay in the first place. The new ACT Writing Test aligns more closely with the Common Core Writing Standards, which are designed as benchmarks that indicate students are ready for college. Hypothetically, by preparing for the ACT Writing Test, students will also be preparing for college and the type of writing they'll have to do there. Finally, the new ACT essay is designed to get more information about where students are and what areas they’re weak in. If, for instance, a student can analyze and support an argument about an issue, but has difficulty organizing his ideas and using proper grammar, the ACT Writing Test will identify these issues and provide feedback. More important than ACT, Inc.'s motivations for changing the Writing Test, however, are the effects the new ACT essay prompts will have on you. Are the new ACT Writing prompts going to be harder than the old ones? Not exactly. The way ACT Writing frames the essay prompts does a lot of the work for you. Previously, the rubric rewarded students who placed the prompt issue in a broader context, but didn't really provide any guidelines for how to go about doing this. Now, to some extent, the prompt does provide you with a broader context in which to set your argument. A second major change is the inclusion of three different perspectives. ACT Writing always provided two points of view for students to consider, but didn’t necessarily make it clear that you needed to address the view opposite yours and provide multiple points to back up your point of view. Now, by telling you that you have to discuss all three perspectives, ACT, Inc. is being clearer about its expectations. Additionally, each perspective provides not only a point of view, but the beginning of some reasoning to back it up. Rather than struggling to come up with a reason someone would agree with a perspective that you think is completely unreasonable, you now will at least have a starting point for explaining why a perspective might be true to some extent. ACT Writing Prompts: Patterns To Prepare For Purple Textile Pattern by Sherrie Thai, used under CC BY 2.0/Cropped from original. The next step is to go into the patterns of topics and perspectives that comprise the ACT Writing prompt. ACT Writing Prompt Topics, Dissected Here's an example of a topic paragraph and title of an essay prompt from an official ACT practice test: Public Health and Individual Freedom Most people want to be healthy, and most people want as much freedom as possible to do the things they want. Unfortunately, these two desires sometimes conflict. For example, smoking is prohibited from most public places, which restricts the freedom of some individuals for the sake of the health of others. Likewise, car emissions are regulated in many areas in order to reduce pollution and its health risks to others, which in turn restricts some people’s freedom to drive the vehicles they want. In a society that values both health and freedom, how do we best balance the two? How should we think about conflicts between public health and individual freedom? In addition to providing introductory material about the topic, this paragraph includes possible examples that can be used in your essay. Even if you didn’t know about the topic before the test, there are enough possible starting points there that a lack of knowledge shouldn’t negatively affect you too much. So what's the pattern behind each ACT Writing topic paragraph? The basic topic is always something along the lines of "How humans are changing the world," or "The way the world is changing?" You're then told about a conflict that has arisen as a result of the change and asked to discuss it. Take the "Public Health and Individual Freedom" prompt. The title gives you the general topic area. Next, the first two sentences lay out the basis of the conflict described in this prompt. In this case, the conflict is between being healthy and being allowed to do whatever you want. Most people want to be healthy, and most people want as much freedom as possible to do the things they want. Unfortunately, these two desires sometimes conflict. The paragraph will go on to provide multiple examples of the prompt in action in the world today. These are all possible examples that you can use in your essay to support your discussion of the three perspectives (more on that later). For example, smoking is prohibited from most public places, which restricts the freedom of some individuals for the sake of the health of others. Likewise, car emissions are regulated in many areas in order to reduce pollution and its health risks to others, which in turn restricts some people’s freedom to drive the vehicles they want. The prompt will usually end with an explicit statement of the conflict - in this case, how can a balance be struck between individual freedom and right to health? You'll be asked to discuss how humans are changing the world (in this case, society and its rules, rather than the physical world). In a society that values both health and freedom, how do we best balance the two? How should we think about conflicts between public health and individual freedom? Finally, you are charged with examining multiple perspectives on the issue, which is restated (the conflict between public health and individual freedom). Write a unified, coherent essay in which you evaluate multiple perspectives on the conflict between public health and individual freedom. Conformal Cats by Steve Jurvetson, used under CC BY 2.0/Cropped resized from original. Some see the glass as half-full, some see it as half-empty, and some see it and say, "Why is a cat drinking out of my glass?!" ACT Writing Prompt Perspectives, Dissected There are three basic views that underlie the three perspectives you’re given in the ACT essay prompt. I've titled them based on three different philosophical stances so that they're easier to refer to (rather than calling them A, B, and C). 1. Conservatism Perspectives that fall into this category are not conservative in a political sense. Instead, these perspectives claim that change is not good or positive, or that things are better the way they are (or were). Here are two examples of what this looks like in action: Perspective on "Intelligent Machines": What we lose with the replacement of people by machines is some part of our own humanity. Even our mundane daily encounters no longer require from us basic courtesy, respect, and tolerance for other people. Perspective on "Public Health and Individual Freedom": Nothing in society is more valuable than freedom. Perhaps physical health is sometimes improved by restricting freedom, but the cost to the health of our free society is far too great to justify it. 2. Utilitarianism This perspective takes a practical view of whatever issue is presented in the topic paragraph. It will always be in favor of the most efficient choice that provides the most benefits for as many people as possible. Here are two examples of utilitarian perspectives: Perspective on "Intelligent Machines": Machines are good at low-skill, repetitive jobs, and at high-speed, extremely precise jobs. In both cases they work better than humans. This efficiency leads to a more prosperous and progressive world for everyone. Perspective on "Public Health and Individual Freedom": Our society should strive to achieve the greatest good for the greatest number of people. When the freedom of the individual interferes with that principle, freedom must be restricted. 3. Progressivism The last perspective is one that is in favor of progress (hence, "progressivism"). It takes the view that the change in the world caused as a result of the issue or conflict is positive. Both of these perspectives from official ACT prompts fit into the "progressivism" category: Perspective on "Intelligent Machines": Intelligent machines challenge our long-standing ideas about what humans are or can be. This is good because it pushes both humans and machines toward new, unimagined possibilities. Perspective on "Public Health and Individual Freedom": The right to avoid health risks is a freedom, too. When we allow individual behavior to endanger others, we’ve damaged both freedom and health. progress by Sean MacEntee, used under CC BY 2.0/Cropped from original. How Can I Use This Info In My Essay? 1. Prepare Evidence Ahead of Time Because you know you’ll be asked about ways in which the world is changing, it's possible to come up with examples to use on the test ahead of time. Where should you look for examples? Current events. Pay attention to what's happening in the news and the world today. History. If you're going to be writing about how the world has changed, it helps to know what was true in the past. Think about the ways things have changed in your personal life as you’ve grown up. For instance, in my lifetime, I've seen the change from cassette tapes to CDs to MP3s to streaming music. What are big shifts that you've seen occur? Maybe it's the change from regular cellphones to smartphones, or the election of the first black President of the United States. Make sure that you're able not just to identify the changes, but to discuss WHAT changed before and after these shifts. Since the ACT cannot fact-check you on your own experiences, you can also, as always, make up examples from your own life to support your point. Some students find this option intimidating because it requires being able to quickly think of an example that logically supports a point. If the thought of doing this on the ACT makes you nervous, you should try it out on a practice test first; if it doesn't go well, then you'll know to stick to current, historical, and personal events as examples in your essay. 2. Plan Your Organizational Strategy Since you have to cover three perspectives (at least) on the ACT essay, making sure your essay is organized is more important than ever. But how can you practice being organized on your essay? Using the three core perspectives (conservatism, utilitarianism, and progressivism), figure out what the easiest and most logical way to organize your essay is for you. You might decide that you'll always take the conservative point of view and combine the utilitarian and progressive points of view into one contrasting paragraph, as this sample 6 essay from the ACT website does. Take a look at my step-by-step construction of a top scoring ACT Writing essay for another possible organizational strategy. 3. Try to Construct Your Own ACT Writing Prompts If you really want to get good at answering the ACT essay prompts, try making up your own prompts that adhere to the guidelines I’ve laid out in this article. Thinking up your own ACT essay prompt will force you to come up with the three perspectives on your own and become even more familiar with the way the prompts are constructed. As a bonus, you can then write practice essays in response to these prompts. See if you can get a bunch of friends to do this and swap prompts for practice†¦and FUN! Wedding Ready Boy by ND Strupler, used under CC BY 2.0/Cropped from original. Okay, I may be twisting the definition of fun here. Don't give me that look. What’s Next? Now that you understand the central ACT essay question and the three core perspectives, you probably want more prompts to practice with, right? These six ACT Writing prompts are a great place to start! Delve into the steps you need to take to get a perfect 12 on your ACT essay. What’s important in your ACT essay†¦and what’s not? Find out what will have the greatest impact on your essay score with this full analysis of the ACT Writing grading rubric! Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also have expert instructors who can grade every one of your practice ACT essays, giving feedback on how to improve your score. Check out our 5-day free trial:

Violence Against Women And Girls Research Paper

Violence Against Women And Girls - Research Paper Example Modern societies are still learning to know how to treat the modern sophisticated woman who is financially independent and also academically competitive. Even though these women are financially and economically as well as intellectually competitive at the same level with men, they still face a lot of issues which limit how much they can achieve in their societies. One of the most obvious results of women sexualization issues and how it is related to gender violence is the way in which women are treated in most Islamic societies. In Saudi Arabia, women are prohibited by law from participating in such activities which are only thought to be meant for men, such as driving an automobile. This is an issue which has led to a lot of controversy in the world. In the year 2013, women in Saudi Arabia demonstrated against a law passed prohibiting them from driving. In Indonesia, women demonstrated in the streets while wearing short skirts in the demonstration of the increasing rape cases in Ind onesia. In the east, women are forced to wear very heavily so that they hide her femininity while in the west social pressures may force a woman to wear revealing clothes because they are judged by how they look. Gender violence has remained to be a major challenge of the 21st century, mainly because it is supported by many traditions and attitudes in many societies. To be able to deal with this gender violence, it will be necessary to overcome these barriers and make sure that women are viewed in a different way.

Product Report Essay Example | Topics and Well Written Essays - 500 words

Product Report - Essay Example Keeping this theory in mind, it is quite obvious that the product category of ‘ketchup’ is in the maturity stage. This is apparent due to the following reasons: i. The market has become saturated with many variants of the basic product. For example, tomato chilly ketchup, sweet and sour ketchup. ii. Market share growth is at the expense of some other competitor rather than actual growth in the market (this is quite clear from the fact that competitors try to motivate consumers to try their product and appear superior to other brands of ketchup rather than just sell the idea of having ketchup with one’s fries or burgers). iii. The product is constantly being modified by players in the industry to differentiate their product from those of competitors (Ex: Heinz Dip & Squeeze Ketchup). iv. Emphasis of the promoters in the industry is to build brand loyalty and give customers incentives to switch over to their brand (As Heinz has done in this case study by offering fr ee fried chicken with the dip and squeeze and earlier by offering free fries and ketchup in their mobile vans). There are many strategies that marketers use to manage their product’s life cycle.

Produce a critical interpretation of the geographies represented in a Dissertation

Produce a critical interpretation of the geographies represented in a selected advertisement, set of advertisements, or advertis - Dissertation Example A critical geography of the advertisements reveal that, underneath the moralistic overtones and admittedly positive social messages, there is insidious propaganda and micro-politicking at work designed to advance specific partisan agendas. Having the moral high ground is of unimaginable importance in politics. Being associated with values has been a major success for the Republican party in America: Democrats can win an advantage in the perceptions of being able to handle domestic and economic issues, but the Republicans are associated with a strong moral compass provided overwhelmingly by traditional Christian values. This itself is an immense propaganda success. First of all, as Gallup has pointed out, in fact Republicans and Democrats are often dead-even in public perceptions of their values, and certainly Republican scandals have not helped the party in securing a consistent values victory: The fact that it is a political bromide that Republicans won the values war shows itself h ow good the Republicans have been in terms of presenting a mystique of a values-based party (2006, p. 526-527). â€Å"For example, the persistent claim that President Bush’s re-election was the result of a â€Å"moral values† revolt by Christians has been seriously overblown. After all, Bush actually received more votes (and a higher percentage of votes) from those who said terrorism was the most important issue than he did from those who identified moral values as the key to their electoral behavior† (Wise, 2005). To be clear, then: The commodity these adverts try to sell is values. They try to get voters and Christian viewers to associate themselves with conservative channels, and they are part of a political campaign. Their analysis in terms of critical geography has to be like political advertisements, which are also carefully controlled to be disagreeable to as few people as possible within the selected geography or micro-geography while energizing the base sufficiently. These adverts play well in heartland Republican America, red states away from the coasts. America as a space, both outdoors and indoors, city and country, is represented as a place of uniform and unchanging values; a Christian nation with a strong bedrock of decency. Second, a fact that we will return to, it is simply not the case that evangelicals or people with religious values vote Republican: White evangelicals do. Black evangelicals and devout Latina/o Catholics, as well as Jews and Catholics in general, far more strongly trend Democratic. â€Å"The racial voting gap was especially pronounced among evangelical Christians. This isparticularly important, given the inane pronouncements about how evangelicals were responsible for Bush’s victory. Fact is, only white evangelicals elevate their provincial moral concerns above classical conceptions of self-interest. Black evangelicals — a sizable group to be sure — voted against Bush by margins of a t least four to one, despite often agreeing with conservatives on certain issues like abortion, gay rights or prayer in schools. But white evangelicals and â€Å"born again Christians† voted 78-21 for Bush, a huge increase from the 62 percent average received by the Republican candidate in the two previous Presidential contests† (Wise, 2005). In fact, the race gap is a far bigger gap in terms of predicting votes in American elections than the geographic, gender, and even class gap! Third: Democrats have

Brand Management at Uber

Brand Management at Uber Uber Case Analysis BACKGROUND Uber is a taxi service that connects users with independent car drivers by just a push of a button on an app (Exhibit 1) (Uber, 2017).Uber is known for its accessible anytime and low cost to luxury services (Uber, 2017). Ubers’ value to its drivers is that it promotes additional source of income, flexible working hours, and those who can earn money for doing their hobby. It focuses on customers who do not own a car, like to travel in style, and prefer a cost-efficient cab. Uber’s primary competitors in the United States are Lyft, traditional taxi drivers, public transportation and car owners. It earns revenue by taking 20% commission on each ride, while the rest goes to the driver. Uber has shown continuous growth, with net revenue of approximately $5.97 billion in 2016. However, they have also been incurring huge losses over the past couple of years, and had losses of $3 billion at the end of 2016 (Exhibit 2). Lyft, Ubers’ main competitor, has had a dramatic inc rease in growth in the past years, while Ubers’ growth has stagnated (Exhibit 3). Investors have been pressuring the CEO to go towards an IPO because it will be an easier way to raise cash trading in the financial market. The CEO has been delaying an IPO launch because Uber is trying to smooth out all bumps as a private company before going public. Currently, Uber raises its capital through venture capital firms and it is valued at $69 billion (Abboud, 2017).   Ã‚  Ã‚   One of Uber’s key marketing strategy for acquiring new customers is through word of mouth, which allows the company to spend virtually no money on advertisement. 95% of Uber drivers have heard about the company from another Uber riders and for every 7 Uber rides, word of mouth generates one new customer. The word of mouth strategy and the referral program allowed Uber to rise in popularity in many cities around North America and internationally. At the end of 2016, Uber was successful in expanding to approximately   81 countries and 581 cities worldwide. However, in the span of just two months, three major incidents are now resulting in the company to be viewed in a negative light. These events have been damaging people’s perception of Uber and its brand image through social media and word of mouth, the same platforms that helped Uber gain popularity in the first place. JFK Airport President Trump signed an executive order of banning refugees from seven predominantly Muslim nations, which created outrage and chaos in airports. The New York Taxi Workers Alliance showed their support for detained refugees by avoiding John F. Kennedy International Airport between 6p.m. to 7 p.m. on 28th January. Instead of standing with the Taxi drivers, Uber decided to eliminate their surge prices around the JFK region caused considerable outrage on Twitter and caused an increase of search of this topic on Google (Exhibit 4). Uber’s surge pricing is a company practice of temporary raising prices of rides because of the high demand and insufficient supply of drivers. Customers and competitors perceived this decision either as profiting off the situation and/or supporting the President’s travel ban because lowered price allowed Uber to capture higher sales. Uber quickly responded by stating that they were not in support of the Presidents executive order nor were they trying to profit from the situation. Uber’s spokesperson has said that the decision to turn-off their surge prices was due to increased demand during the protest. The Uber CEO also spoke out against the executive order through Facebook to mitigate the storm of outraged consumers. However, this did not work, which eventually resulted to Uber CEO’s resignation from his position on the Presidents’ Economic Advisory Council. Social media activists created #DeleteUber that went viral, which was tweeted 222,000 times and caused 200,000 Uber riders to delete their accounts by having screenshots of themselves deleting the app and posting it through twitter (Exhibit 5). On the other hand, Lyft responded by donating $1 million to the American Civil Liberties Union, which is a civil rights group that is fighting the executive order in the US courts. This negative news reporting caused Lyft to increase its market share from 16.5% to 20.9% in the ride-hailing industry and the spending on Lyft by consumers spiked by 30% (Exhibit 6).The #DeleteUber caused 7% increase of users for Lyft, where more than half were previous Uber users before JFK incident(Exhibit 7). Furthermore, 81% of the users that joined Lyft deleted Uber permanently (Hinchlife, 2017). Following Lyfts announcement of donating $1 million to the American Civil Liberalities, it increased riders by 30%, whereas Uber had a 10% decrease in users at around the same time frame (Bhattarai, 2017). Additionally, this public relations nightmare encouraged and gave growth to new competitors in the New York City region, such as Juno. Juno has had a dramatic spike in growth at the end of January 2017, which could potentially make it a future competitor (Exhibit 8).   In addition, Uber’s rank in all app downloads   went down that day, which is valued at a $40 million loss. Lyft has surpassed Uber as the top downloaded app during the time of travel ban news report (Exhibit 9) (Williams, 2017).    Sexual Harassment Incident Following the decision for Uber to turn-off surge prices, a former engineer, Susan Fowler spoke out about her experience of sexual harassment and neglect by the HR department at Uber through her blog (Exhibit 10, 11). Susans blog was shared on Twitter 22,000 times, which encouraged more Uber users to delete the app. Marian Baldauf, former Uber user, said â€Å"When I read the woman’s blog it was just so deeply offensive and so wrong in so many ways that I just couldn’t do it anymore, so I switched to Lyft. I’ve taken two rides since and they’ve been wonderful†. CEO quickly responded that the company has hired US Attorney General Eric Holder to investigate the claims of sexism, sexual harassment, and Ubers’ culture. CEO also made a statement through its website that â€Å"Ubers number one priority is creating a just workplace†. A report has shown that women accounted for 15.1% of Uber engineers, product management, and scientist teams, which is lower than Google, Twitter, and Facebook. The CEO asked for Amir Singhal, Senior Vice President of Engineering, to resign due to not disclosing his sexual harassment allegations at Google.The VP of Product and Growth Ed Baker also resigned due to allegations of sexual harassment at Uber. The timing of these new revelations gave consumers more added incentive to delete the app. According to the blog post by Susan, when she started working with Uber, women accounted for 25% of the workforce. When she resigned the number went down to as low as 6% (Thomas, 2017).   Fowlers blog boosted Lyft’s market share to increase to 21.3% and it was consistent in all the four top markets in the US (Exhibit 12) (Jones, 2017). The #DeleteUber campaign during this time again exploded and caused more Uber users to delete their app. In the meantime, Lyft launched their services to 50 more cities during this time (Moscaritolo, 2017). Video: CEO v.s. Uber Driver The CEO was caught on camera shouting and being insensitive to an Uber driver Fawzi Kamal. Kamal, who has been with the company since 2011, confronted the CEO at the end of the ride in San Francisco for lowering prices for Uber’s luxury high end chauffeur service (Exhibit 11, 13).   The CEO was caught on camera saying â€Å"Some people don’t like to take responsibility for their own s†.   The CEO was forced to issue an apology to staff members and said that â€Å"it’s clear this video reflects me and the criticism we’ve received is a stark reminder that I must fundamentally change as a leader and grow up†. The CEO explained and responded by claiming to attend a leadership seminar and its reported that he will hire an executive to work alongside himself. This news report adds to the bad relationship Uber has with its own drivers leading to low driver loyalty towards Uber (Exhibit 14). Many drivers continue to be with Uber for the simple fact that Uber subsidizes their pay in many areas. However, Ubers goal is to lower its prices to beat the competitors, which leads to   a reduction in drivers’ salary. An Uber driver from California has said â€Å"I think a lot of drivers feel that Uber always looked out for themselves first and foremost and relegated drivers to a second tier†. 400,000 drivers have currently left Uber to go to its competitors. Competitors have marketed to drivers about their better compensation and tip app. However, drivers have explained that they do get more business with Uber due to its reach. Uber drivers’ compensation is around $15.97 per hour compared to the $13 but it does not account for gasoline, insurance, and the cost of the vehicle (Kuo, 2016) (Exhibit 15). Market research was conducted and it showed that most drivers will pick Lyft over Uber due to its tip app. The Rideshare Guy blog conducted survey that showed that 75.8% of Lyft drivers have said that they were satisfied with their experience with Lyft, while 49.4% Uber drivers are satisfied. Lyft drivers earn $1.82 more per hour than Uber drivers.The issue that caused this was due to the lowering of prices of Uber products, while the average trip lengths are 10.2 minutes per trip for Uber drivers (Exhibit 16 ). ANALYSIS Uber is a profit oriented business that, unfortunately, has made revenue generation its main goal rather than satisfaction of its customers. Uber has not realized that having a traditional approach to revenue gaining inevitably hurts a business nowadays rather than helps it. Uber is not taking into consideration other equally important factors, such as corporate social responsibility, that makes a business successful in a world that has become so small, that with just a click of a button, any negative review of a business revolves globally, defaming a business if it has profited unethically and unfairly. As of now, Uber has been highly criticized for three incidents in a period of just two months. Taking advantage of taxicab and taxi drivers that were striking for the â€Å"Muslim Travel Ban† is one of the most unethical financial decision that Uber took, which led to a global uproar. 200,000 Uber apps were deleted within five days when #deleteUber was created on social media. Analyzing this, the very first thing it is doing wrong, is over emphasising on revenue generation. Before the decision of not surging up the prices, Uber did not realize the backfire it would face from the millennials, its main target audience, who, around 61%, want to contribute for the betterment of the world. Hence, when Uber took advantage of the taxi drivers, who are predominantly from Muslim countries, its target audience was furious, as Uber’s view and its actions did not align with the perspective of the millennials. As shown in Exhibit 2, 2016 revenue increased by 14.58% from first quarter to second quarter, and there was a massive rise of 53.55% in the third quarter. By taking the average, the last quarter increase would be about (14.58 + 53.55)/2 = 34%, which is around $2278 million. Adding all the revenue, the sum net revenue for the year of 2016 would be approximately $6038 million. The number of active users in 2016 was 15.8 million as shown in (Exhibit 17),and hence the average revenue generation from one active user per year is 6038m/15.8m = $382.15. This can lead to the conclusion that because of the deletion of Uber App after this incident, there was a loss of 200000*382.15 = -$76.43 million. Even though they might have earned quite a lot of revenue by not surging up the prices for that one hour, they have, at the end, suffered a huge loss from their action.Because 81% of the 10% Uber users deleted the app permanently, this has caused high customer attrition rate who will ask their friends and family to delete the app as well. This will further harm the brand image and improve the chances of Uber’s competitors, like Lyft, to capture the customers. Moreover, its pricing strategy was extremely wrong during such a delicate situation. Uber’s decision of not surging up the prices was perceived as purely a decision of financial gain by most people. Others also thought of Uber supporting the Travel Ban mainly because of this pricing strategy. This will further increase the number of people perceiving Uber as only revenue generators, further defaming the company. Because of the vast reach of social media, good and bad information is always streaming into social networking sites.In case of Uber, this negative information has affected consumers’ perceptions and has deteriorated brand reputation built during Uber’s years of operation, until and unless Uber changes its perception and aligns its values with the values of its target customers. There are, however, other reasons that led Uber to take this poor decision in the first place, and that is lack of corporate social responsibility. Uber has been trying to expand to as many countries as possible. Though extremely hard, it has been very successful in expanding its business, thereby operating in 81 countries worldwide. However, seeing that it started as a business in 2009, it just took Uber less than ten years to expand this much, which can lead to the conclusion that Uber might have over expanded. Instead of creating brand equity and finding creative ways to satisfy its customers, employees and the community as a whole, Uber has focused mainly on expansion rather than making strategic decisions for itself. Also, because there are excessive legal, advertisement and operational fees every time a company operates in a new country, most of Uber’s revenue goes towards these costs, and hence it does not have any money for taking social initiatives that might resonate with its target audience. Its lack of money for corporate social responsibility after these expansion costs is a huge reason for taking such poor decisions that counteracts the brand image it intends to make for itself. Its lack of taking any social initiatives firstly contradicts millennials’ views of helping the world be a better place, and it also makes it harder for people to believe that what they did was unintentional and there was no greed for financial gain. Its image of being constantly perceived as a revenue generator does not help Uber in this crisis since this goes against Uber’s value proposition. Susan J. Fowler’s blog about sexism, gender disparity, and sexual harassment was another crisis that Uber had to face. The worst part, however, was that Uber had made no attempts to help her; instead they were threatening to fire her for her complaints to HR. After this incident, there was a third increase in searches on Google Trends (Exhibit 11), which resulted in more #deleteUber tweets. With 25% women working in Uber when she joined, only 6% were left after one year when she decided to quit. This doesn’t just show the unprofessional environment for its employees, but also the unfair treatment of women in 2017, a time when companies are trying strenuously to eradicate the discriminatory practices. The uproar against the blog was hard for Uber, though not at all surprising. Even though Uber has expanded enormously, it has not taken proper measures to keep a professional environment for its employees. In today’s competitive environment, a company this big should provide a proper HR facility to its employees; where their concerns can be heard and willing to take proper action be taken if any problem arises. Instead, it seems like no proper guidelines about how to behave in a workplace are given to its employees. Even if employees are told about them, no strict action is taken against those who break the rules. Hence, it motivates people like the manager to continue their unethical and illegal behaviour as the HR is doing nothing to show its employees the consequences of their actions. For a workplace of only 6% women, no new woman would want to even apply to such an organization, especially after reading this blog that is available for everyone to see worldwide. It wont just defame Uber in America, but all around the world for practicing such sexist acts against women. Even the existing small percentage of women working there would also end up leaving, even for lower pay if they are given a comfortable environment to work in and more opportunities. Having only 3% engineers who are women is also quite disturbing as there is a huge gender disparity, leading to a discouragement of both men and women to work there. As a result, they may lose the chance of working with some of the best talent, who may end up going to work for Uber’s competitors. Moreover, not giving a promotion to employees when they are fully worthy of it, and then lying about it for manager’s personal gain of looking good as he has more female engineers working for him, shows political instability within the Uber environment, which can be demoralizing for all its employees, resulting in loss of motivation, reduced efficiency, and effectiveness. This can also highly increase the chances of lawsuits filed against them, which will not be helpful for Uber’s already weak situation. Uber is also highly likely to lose the lawsuits as many of its employees have records of what they did, just like Susan had. This will also lead to huge costs, which Uber cannot afford, with what so much going on. Furthermore, management’s failure to provide clear and concise goals will also lead to confusion among employees and a loss of commitment, not just to the task but to Uber as well. This event, hence, can also lead to the conclusion that Uber, as a team, is not working together towards improving the brand image and its brand equity; due to this, they end up making independent decisions that are not suitable for the whole company. Although keeping customers and internal employees satisfied is a pinnacle for any business success, ensuring external employee happiness has also never been a priority for Uber. In fact, Uber failed to realize that happy drivers would mean efficient employees, better work cultures that translate to happier customers. Mistreatment of its drivers and the video going viral (Exhibit 11) are some of the factors that led to the deterioration of its brand over years as the loss of drivers led to slower growth rate compared to its competitors Lyft (Exhibit 3). Hence, these negative reviews and mistreatment of drivers can be a threat for Uber by affecting future driver’s ability to drive for Uber and instead drive for competitors, which can hurt the company’s brand equity (no one wants to be involved with immoral company) as the drivers are the main channel for bringing sales and connecting with users. Due to this, Uber lost $1.27 billion in first half of 2016.   Keeping employees satisfied is important but Uber losing 400,000 drivers mean more cost of hiring new replacement drivers, which can be time consuming and will inevitably increase Uber’s expenses. This loss was due to drivers being unsatisfied because compared to the competitors like Lyft   uber drivers did not have a tip app and as a result they were required to work long extensive hours each week to make up for it due to most Uber users not having cash on hand. For instance, in order for a driver now to make $50,000, the breakeven point for the drivers to drive to reach this point is 60.21 trips each week (exhibit 15). This can put a lot of stress on the drivers and provides drivers with fewer opportunities to grow within Uber, which results in frustration for drivers. As a result, Uber’s weakness of not compensating the drivers to keep them satisfied is another reason for leaving Uber as they can get much higher pay through working with Uber’s competitors which means higher turnover rate. For Uber the opportunity to get back on a steady growth lies in their ability to further prevent losing their drivers because without drivers Uber would cease to exist in future.If consumers and drivers were to continue to share their frustrating experience with Uber, these bad information streaming in social media networks can affect the perception that people feel about the brands which can deteriorate its brand for long period of time (Exhibit 5). Through CSR, firms can build their reputation, competitiveness; drive innovation and thus leading to sustainable profits, which Uber failed to do so. By not building employee (internal & external) and customer   loyalty lead to less attraction of new investors because Uber does not have a good visibility of their sustainability and do not show transparency in their decisions that will create sustainable development of society. In conclusion, Uber needs to communicate a better image to the customers. They need to modify their value proposition, and emphasize on making social change instead of just focusing on low cost and easy access (Exhibit 18). They need to understand that social media is a very important aspect in the lives of the millennials, and they should use it to their advantage by spreading a better image of themselves. Their actions are not going to be tolerated by their core customers if its value proposition does not resonate with them. Being professional in the workplace, having a strategic management that focuses on making strategic decisions that are going to help Uber generate money not only in the short run, but in the longer run as well, and focusing on satisfying their employees and customers is going to make Uber successful in this era. Uber hence needs to seriously rebrand itself if it wants to survive in this market. RECOMMENDATIONS Firstly, Uber needs to have a public apology for their actions in the last few months before Uber rebrands on social and live press conference. In each of the three incidents discussed in analysis, never once did Uber directly apologize to the public for its mistakes. Nowadays, the general public places an extremely high value upon clarity and transparency, and hence coming clean and admitting that they have spent numerously on less important aspects when they should have tried to launch social initiatives is one step closer to rebranding itself. Also, Uber needs to explain how it is initiating changes to make up for mistakes so that it will not happen again in the future. This should stop outrage and reduce harm done to the company as a result of widespread of negative publicity. Secondly, Uber needs to replace the current CEO, Travis Kalanick. Uber can make him a part of the board of directors with most voting shares instead of keeping him as the face of Uber. This is because the CEO is directly or indirectly responsible in all three incidents. The public will very likely hold the CEO responsible for all three incidents or associate him with negative publicity since he is the face of the company. Thus, rebranding changes would not be as effective if Kalanick remains the CEO. Hence, replacing him is vital if Uber wants to make changes and want the public re-evaluate Uber based on the changes made. The new CEO should be a woman that has experience running a business, is a women’s’ activist, has experience with CSR, and has helped with rebranding. Giving an important position to female would suggest gender equality which will offset the negative effects caused by Susan’s sexism blog. A CEO with these qualifications would be able make better decisions for Uber to get it through this difficult time. Thirdly, involving Uber drivers in the decision making process by hosting a Company Town Hall meeting for all Uber drivers in each city per quarter to discuss Uber agendas, driver concerns, and new opportunities. This can improve Ubers’ turnover because more Uber drivers will understand the business decisions of the company. This meeting will also address concerns of drivers because over the years they have felt that their concerns are not being met and taken into consideration. They can do this by sending surveys and questionnaires via email related to any decision that might directly affect the drivers. Also, emails can be sent after every meeting regarding the conversation so that even those drivers who were not able to attend will have a better idea of what is happening in Uber. Moreover, Uber should create a loyalty program that encourages more drivers to stay with Uber, thereby reducing turnover. This loyalty program will judge the drivers under two criterion; number of rides and drivers’ ratings. The driver will be considered more valuable when the number of rides are high and they get consistent high ratings. There will be three levels; bronze, silver, and gold. If the driver reaches 2000 rides in one year with consistent high ratings, s/he will earn a bronze medal, which provides incentive of a $50 gift card to their favorite retail store or 3 free meals at a restaurant of their choosing. If the driver reaches 2800 rides in one year with high ratings, they will earn a silver medal where Uber provides them with a $100 gift card and 6 free meals at any restaurant of their choosing. If an Uber driver reaches 3500 rides in one year and be in the top 50 rated drivers in their city, they will have earned a Gold medal. This gold medal will give the Uber driver free gym membership (to show that Uber cares for their drivers’ health), $100 gift card, and will give them 90% of the rides hare money than the 80% for the Silver and Bronze. The Gold drivers will also be recognized in the Company’s Town Hall meeting as a recognition of their hard work and loyalty to the company. Because this program is a goal oriented approach, it will give Uber drivers more motivation to stay, as they are recognized in the decision making process and are given benefits. This will hence inevitably change the perception of the company. Also, encourage Uber drivers to have a video camera in their cars because it will bring more safety for the drivers and allow Uber to adjust their ratings due to false claims by customers because there will be proof that the driver was not at fault. Uber management should also look over the data of the rating of drivers to make sure that discrepancies are found to show that drivers’ ratings are important for the company. Uber should also start a tip feature because most of the customers do not carry cash with them as it is done through the Uber app. Therefore, creating a feature where the drivers can earn tips can provide them a way of earning more money which will further motivate them to stay with Uber. Furthermore, it should change its HR team, and hire individuals who have proper knowledge and experience in maintaining a safe and motivational environment for its employees. A good HR team that is approachable, respectful, just, motivated, and innovative will slowly but inevitably win back the confidence of its employees, who can then be more motivated and efficient, and work towards rebuilding the perception of Uber as well. The new HR team should carefully select diverse talented employees who can fit in and be successful in the new work environment of Uber. Additionally, training should be provided to the new employees, with a separate conference about sexual harassment in the workplace; which talks about what sexual harassment is, what to do and whom to go to, what must be done and the consequences of harassment. Showing that in the beginning will ensure that new employees know how important safety of its employees is to Uber. A guidebook should be provided to every new employee so that everyone has a written copy about the rules of Uber’s culture. There should also be brochures on the boards, on which clear guidelines should be provided for anyone who faces harassment. A safe and just environment will hence not just motivate men to apply, but also gain back the trust of women. Uber will be able to then increase the number of women employees in its company. On top of that, it should build a whistleblowing department where anyone can report legal or ethical concerns while being anonymous. Simultaneously, whistleblowing should not just be legal, but should be encouraged within Uber, so that employees are motivated to speak against unjust actions and Uber can maintain a company where it internalizes fair and just policies for everyone. Moreover, there should be evaluations of employees as well as managers every six months. Managers should evaluate their subordinates but the employees should also get a chance to evaluate the managers so that managers’ skills and effectiveness can be measured, and proper feedback as well as training be provided if they lack certain skills as a manager, which will help them grow within the business. When it comes to the employees, feedback should be provided, and follow-ups should be mandatory for employees to help them acquire greater skills and help them grow for more growth opportunities within the workplace. Moreover, the value proposition and the colors of the brand logo need to be changed to mark major changes that are about to occur. As mentioned in the analysis, Uber needs to modify value proposition to emphasize social changes and show that Uber cares about society too. Uber’s current value proposition is too mechanical and lacks emotional component to it, which leads to the perception of Uber being a revenue generator. Uber’s logo should be changed to purple as it represents nobility, royalty, peace, pride and dignity; all of which should represent Uber. Value proposition that focuses on social initiatives should be written and posted clearly on their website for easy access to everyone. With the right colors and the right messages, consumers’ willingness to give Uber a second chance will rise and Uber can be successful in re-branding itself.    Lastly, what Uber must do is think up of a creative way to help better the society. Hence, in our opinion, Uber should set $200,000 apart and sponsor refugee families from different countries. Because it takes on average $30,000 to sponsor a family of four, targeting for five families this year is more than enough. Uber should then have a separate team that helps them settle in, and help them with the driving licenses so that they can work for Uber to generate income. This will slowly minimize people’s perception of Uber as a revenue generator and expander, and people will start thinking of them as a company that wants social change. Pictures of the refugees and their stories should be the first thing that people should see when they open their website. Because word of mouth was the main source of advertisement before, they can change that to making visual ads for YouTube advertisement that cannot be skipped, where stories of refugees and how Uber helped them is emphasized. The campaign name should be catchy, for e.g. â€Å"We Change, They Change, Life Changes,† which will force people to see how Uber is striving to change. In the longer run, however, they can also start a women empowerment initiative in third world countries which will further improve their image. These are some of the mandatory changes that Uber must do to survive within this competitive market. However, it needs to realize that being innovative is just not enough nowadays as that does not set you apart from the competitors; a company needs to take social initiatives, be ethical, and focus on CSR to have a competitive advantage. Hence, Uber needs to realize that while these are the answers to the current problems, it needs to internalize these solutions within its environment and take continuous social actions in the longer run, to help make a difference. Bibliography Abboud, Leila. (2017, March 16). Uber’s $69 Billion Dilemma. Retrieved from March 17,2017 from https://www.bloomberg.com/gadfly/articles/2017-03-16/uber-needs-to-get-real-about-that-69-billion-price-tag Fowler, S. J. (2017, February 19). Reflecting on one very, very strange year at Uber. Retrieved March 11, 2017, from https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber Google. (n.d). Google Trends. Retrieved March 17,2017, from https://trends.google.ca/trends/explore?date=2017-02-16%202017-03-16&q=uber%20ceo,uber%20sexism Google. (n.d.). Retrieved March 17, 2017, from https://www.google.ca/#q=companies that offer benefits cost& G. (n.d.). The Demographics of Ubers US Users. Retrieved February 28, 2017, from https://www.globalwebindex.net/blog/the-demographics-of-ubers-us-users Google pictures. (n.d.) What is uber. Retrieved March 18,2017, from https://what-is-uber.com/wp-content/uploads/2016/12/what-is-uber-uber-app-and-how-to-ride-uber.jpg Intelligence, S. (2016, December 07). These latest Uber statistics show how its dominating Lyft. Retrieved March 17, 2017, from https://medium.com/@sm_app_intel/these-latest-uber-statistics-show-how-its-dominating-lyft-53f6b255de5e#.ans63grjq Juggernaut. (2015, September 24). How Uber Works:Insights into Business & Revenue Model. Retrieved March 17,2017, from http://nextjuggernaut.com/blog/how-uber-works-business-model-revenue-uber-insights/ Kosoff, M. (2016, June 16). Why Is Uber Raising So Much Money? Retrieved February 28, 2017, from http://www.vanityfair.com/news/2016/06/why-is-uber-raising-so-much-money Kuo, John. (2016, October 19). Here’s How Much You need to Drive for Uber and Lyft to Cover Car Insurance, Other Costs, Retrieved March 18,2017, from https://www.nerdwallet.com/blog/insurance/number-rides-pay-insurance-lyft-uber/ Marshall, A. (2017, February 28). Google’s Robocar Lawsuit Could Kill Uber’s Future and Send Execs to Prison. Retrieved February 28, 2017, from https://www.wired.com/2017/02/googles-robocar-lawsuit-kill-ubers-future-send-execs-prison Newcomer, E. (2016, December 19). Ubers Loss Exceeds $800 Million in Third Quarter on $1.7 Billion in Net Revenue. Retrieved March 17, 2017, from https://www.bloomberg.com/news/articles/2016-12-20/uber-s-loss-exceeds-800-million-in-third-quarter-on-1-7-billion-in-net-revenue Nunez, Michael. (2016, August 25). Retrieved Feburary 28,2017, from http://gizmodo.com/why-uber-is-losing-money-faster-than-any-tech-company-e-1785736918 Research Papers Center. (2004, June 25). The 5S principles of crisis response. Retrieved from March 17,2017 from http://eng.hi138.com/marketing/200406/192595_the-5s-principles-of-crisis-response.asp#.WMMquPWcGW9 Sonders, Soners (2016, December 7). These latest Uber statistics show how it’s dominating Lyft. Retrieved March 17,2017, from https://medium.com/@sm_app_intel/these-latest-uber-statistics-show-how-its-dominating-lyft-53f6b255de5e#.ans63grjq Staff, I. (2015, August 12). Initial Public Offering IPO. Retrieved March 18, 2017, from http://www.investopedia.com/terms/i/ipo.asp Stahl, A. (2016, May 06). A Millennial Manifesto: Why Gen Y Will Change The World. Retrieved March 09, 2017, from https://www.forbes.com/sites/ashleystahl/2016/04/28/a-millennial-manifesto/#58ca08192616 Uber and Lyfts Growth Is Slowing in Most Major U.S. Cities. (2016, October 12). Retrieved February 28, 2017, from https://skift.com/2016/10/12/uber-and-lyfts-growth-is-slowing-in-most-major-u-s-cities/ The 5S principles of crisis response. (n.d.). Retrieved March 19, 2017, from http://eng.hi138.com/marketing/200406/192595_the-5s-principles-of-crisis-response.asp#.WMMquPWcGW9 Toossi, M. (2002, May). A century of change: the U.S. labor force, 1950–2050. Retrieved March 18, 2017, from https://www.bls.gov/opub/mlr/2002/05/art2full.pdf Uber Cities. (n.d.). Retrieved February 28, 2017, from http://uberestimator.com/cities Uber Fare Estimator & Surge Prices. (n.d.). Retrieved February 28, 2017, from http://uberestimate.com/ Uber – SWOT analysis. (2017, January 29). Retrieved February 28, 2017, from http://blog.cayenneapps.com/2015/02/09/the-swot-analysis-for-uber/ Uber. (n.d.). Retrieved February 28, 2017, from http://adsoftheworld.com/taxonomy/brand/uber Youtube. (2017, Feburary 28). Uber CEO Apologizes for Disrespectful Interaction With Driver. Retrieved March 17,2017, from https://www.youtube.com/watch?v=ZHKfvnnXVDI Exhibit 1 Exhibit 2 Exhibit 3 Exhibit 4 Exhibit 5 Exhibit 6 Exhibit 7 Exhibit 8 Exhibit 9 Exhibit 10 Exhibit 11:Google Trend Sexual Harrasment &   Uber CEO Scandal Exhibit 12 Exhibit 13: Uber CEO Scandal Image and Conversation Exhibit 14 Exhibit 15 Exhibit 16 Exhibit 17 Exhibit 18 Exhibit B: SWOT Analysis