Product Report Essay Example | Topics and Well Written Essays - 500 words

Product Report - Essay Example Keeping this theory in mind, it is quite obvious that the product category of ‘ketchup’ is in the maturity stage. This is apparent due to the following reasons: i. The market has become saturated with many variants of the basic product. For example, tomato chilly ketchup, sweet and sour ketchup. ii. Market share growth is at the expense of some other competitor rather than actual growth in the market (this is quite clear from the fact that competitors try to motivate consumers to try their product and appear superior to other brands of ketchup rather than just sell the idea of having ketchup with one’s fries or burgers). iii. The product is constantly being modified by players in the industry to differentiate their product from those of competitors (Ex: Heinz Dip & Squeeze Ketchup). iv. Emphasis of the promoters in the industry is to build brand loyalty and give customers incentives to switch over to their brand (As Heinz has done in this case study by offering fr ee fried chicken with the dip and squeeze and earlier by offering free fries and ketchup in their mobile vans). There are many strategies that marketers use to manage their product’s life cycle.

Produce a critical interpretation of the geographies represented in a Dissertation

Produce a critical interpretation of the geographies represented in a selected advertisement, set of advertisements, or advertis - Dissertation Example A critical geography of the advertisements reveal that, underneath the moralistic overtones and admittedly positive social messages, there is insidious propaganda and micro-politicking at work designed to advance specific partisan agendas. Having the moral high ground is of unimaginable importance in politics. Being associated with values has been a major success for the Republican party in America: Democrats can win an advantage in the perceptions of being able to handle domestic and economic issues, but the Republicans are associated with a strong moral compass provided overwhelmingly by traditional Christian values. This itself is an immense propaganda success. First of all, as Gallup has pointed out, in fact Republicans and Democrats are often dead-even in public perceptions of their values, and certainly Republican scandals have not helped the party in securing a consistent values victory: The fact that it is a political bromide that Republicans won the values war shows itself h ow good the Republicans have been in terms of presenting a mystique of a values-based party (2006, p. 526-527). â€Å"For example, the persistent claim that President Bush’s re-election was the result of a â€Å"moral values† revolt by Christians has been seriously overblown. After all, Bush actually received more votes (and a higher percentage of votes) from those who said terrorism was the most important issue than he did from those who identified moral values as the key to their electoral behavior† (Wise, 2005). To be clear, then: The commodity these adverts try to sell is values. They try to get voters and Christian viewers to associate themselves with conservative channels, and they are part of a political campaign. Their analysis in terms of critical geography has to be like political advertisements, which are also carefully controlled to be disagreeable to as few people as possible within the selected geography or micro-geography while energizing the base sufficiently. These adverts play well in heartland Republican America, red states away from the coasts. America as a space, both outdoors and indoors, city and country, is represented as a place of uniform and unchanging values; a Christian nation with a strong bedrock of decency. Second, a fact that we will return to, it is simply not the case that evangelicals or people with religious values vote Republican: White evangelicals do. Black evangelicals and devout Latina/o Catholics, as well as Jews and Catholics in general, far more strongly trend Democratic. â€Å"The racial voting gap was especially pronounced among evangelical Christians. This isparticularly important, given the inane pronouncements about how evangelicals were responsible for Bush’s victory. Fact is, only white evangelicals elevate their provincial moral concerns above classical conceptions of self-interest. Black evangelicals — a sizable group to be sure — voted against Bush by margins of a t least four to one, despite often agreeing with conservatives on certain issues like abortion, gay rights or prayer in schools. But white evangelicals and â€Å"born again Christians† voted 78-21 for Bush, a huge increase from the 62 percent average received by the Republican candidate in the two previous Presidential contests† (Wise, 2005). In fact, the race gap is a far bigger gap in terms of predicting votes in American elections than the geographic, gender, and even class gap! Third: Democrats have

Brand Management at Uber

Brand Management at Uber Uber Case Analysis BACKGROUND Uber is a taxi service that connects users with independent car drivers by just a push of a button on an app (Exhibit 1) (Uber, 2017).Uber is known for its accessible anytime and low cost to luxury services (Uber, 2017). Ubers’ value to its drivers is that it promotes additional source of income, flexible working hours, and those who can earn money for doing their hobby. It focuses on customers who do not own a car, like to travel in style, and prefer a cost-efficient cab. Uber’s primary competitors in the United States are Lyft, traditional taxi drivers, public transportation and car owners. It earns revenue by taking 20% commission on each ride, while the rest goes to the driver. Uber has shown continuous growth, with net revenue of approximately $5.97 billion in 2016. However, they have also been incurring huge losses over the past couple of years, and had losses of $3 billion at the end of 2016 (Exhibit 2). Lyft, Ubers’ main competitor, has had a dramatic inc rease in growth in the past years, while Ubers’ growth has stagnated (Exhibit 3). Investors have been pressuring the CEO to go towards an IPO because it will be an easier way to raise cash trading in the financial market. The CEO has been delaying an IPO launch because Uber is trying to smooth out all bumps as a private company before going public. Currently, Uber raises its capital through venture capital firms and it is valued at $69 billion (Abboud, 2017).   Ã‚  Ã‚   One of Uber’s key marketing strategy for acquiring new customers is through word of mouth, which allows the company to spend virtually no money on advertisement. 95% of Uber drivers have heard about the company from another Uber riders and for every 7 Uber rides, word of mouth generates one new customer. The word of mouth strategy and the referral program allowed Uber to rise in popularity in many cities around North America and internationally. At the end of 2016, Uber was successful in expanding to approximately   81 countries and 581 cities worldwide. However, in the span of just two months, three major incidents are now resulting in the company to be viewed in a negative light. These events have been damaging people’s perception of Uber and its brand image through social media and word of mouth, the same platforms that helped Uber gain popularity in the first place. JFK Airport President Trump signed an executive order of banning refugees from seven predominantly Muslim nations, which created outrage and chaos in airports. The New York Taxi Workers Alliance showed their support for detained refugees by avoiding John F. Kennedy International Airport between 6p.m. to 7 p.m. on 28th January. Instead of standing with the Taxi drivers, Uber decided to eliminate their surge prices around the JFK region caused considerable outrage on Twitter and caused an increase of search of this topic on Google (Exhibit 4). Uber’s surge pricing is a company practice of temporary raising prices of rides because of the high demand and insufficient supply of drivers. Customers and competitors perceived this decision either as profiting off the situation and/or supporting the President’s travel ban because lowered price allowed Uber to capture higher sales. Uber quickly responded by stating that they were not in support of the Presidents executive order nor were they trying to profit from the situation. Uber’s spokesperson has said that the decision to turn-off their surge prices was due to increased demand during the protest. The Uber CEO also spoke out against the executive order through Facebook to mitigate the storm of outraged consumers. However, this did not work, which eventually resulted to Uber CEO’s resignation from his position on the Presidents’ Economic Advisory Council. Social media activists created #DeleteUber that went viral, which was tweeted 222,000 times and caused 200,000 Uber riders to delete their accounts by having screenshots of themselves deleting the app and posting it through twitter (Exhibit 5). On the other hand, Lyft responded by donating $1 million to the American Civil Liberties Union, which is a civil rights group that is fighting the executive order in the US courts. This negative news reporting caused Lyft to increase its market share from 16.5% to 20.9% in the ride-hailing industry and the spending on Lyft by consumers spiked by 30% (Exhibit 6).The #DeleteUber caused 7% increase of users for Lyft, where more than half were previous Uber users before JFK incident(Exhibit 7). Furthermore, 81% of the users that joined Lyft deleted Uber permanently (Hinchlife, 2017). Following Lyfts announcement of donating $1 million to the American Civil Liberalities, it increased riders by 30%, whereas Uber had a 10% decrease in users at around the same time frame (Bhattarai, 2017). Additionally, this public relations nightmare encouraged and gave growth to new competitors in the New York City region, such as Juno. Juno has had a dramatic spike in growth at the end of January 2017, which could potentially make it a future competitor (Exhibit 8).   In addition, Uber’s rank in all app downloads   went down that day, which is valued at a $40 million loss. Lyft has surpassed Uber as the top downloaded app during the time of travel ban news report (Exhibit 9) (Williams, 2017).    Sexual Harassment Incident Following the decision for Uber to turn-off surge prices, a former engineer, Susan Fowler spoke out about her experience of sexual harassment and neglect by the HR department at Uber through her blog (Exhibit 10, 11). Susans blog was shared on Twitter 22,000 times, which encouraged more Uber users to delete the app. Marian Baldauf, former Uber user, said â€Å"When I read the woman’s blog it was just so deeply offensive and so wrong in so many ways that I just couldn’t do it anymore, so I switched to Lyft. I’ve taken two rides since and they’ve been wonderful†. CEO quickly responded that the company has hired US Attorney General Eric Holder to investigate the claims of sexism, sexual harassment, and Ubers’ culture. CEO also made a statement through its website that â€Å"Ubers number one priority is creating a just workplace†. A report has shown that women accounted for 15.1% of Uber engineers, product management, and scientist teams, which is lower than Google, Twitter, and Facebook. The CEO asked for Amir Singhal, Senior Vice President of Engineering, to resign due to not disclosing his sexual harassment allegations at Google.The VP of Product and Growth Ed Baker also resigned due to allegations of sexual harassment at Uber. The timing of these new revelations gave consumers more added incentive to delete the app. According to the blog post by Susan, when she started working with Uber, women accounted for 25% of the workforce. When she resigned the number went down to as low as 6% (Thomas, 2017).   Fowlers blog boosted Lyft’s market share to increase to 21.3% and it was consistent in all the four top markets in the US (Exhibit 12) (Jones, 2017). The #DeleteUber campaign during this time again exploded and caused more Uber users to delete their app. In the meantime, Lyft launched their services to 50 more cities during this time (Moscaritolo, 2017). Video: CEO v.s. Uber Driver The CEO was caught on camera shouting and being insensitive to an Uber driver Fawzi Kamal. Kamal, who has been with the company since 2011, confronted the CEO at the end of the ride in San Francisco for lowering prices for Uber’s luxury high end chauffeur service (Exhibit 11, 13).   The CEO was caught on camera saying â€Å"Some people don’t like to take responsibility for their own s†.   The CEO was forced to issue an apology to staff members and said that â€Å"it’s clear this video reflects me and the criticism we’ve received is a stark reminder that I must fundamentally change as a leader and grow up†. The CEO explained and responded by claiming to attend a leadership seminar and its reported that he will hire an executive to work alongside himself. This news report adds to the bad relationship Uber has with its own drivers leading to low driver loyalty towards Uber (Exhibit 14). Many drivers continue to be with Uber for the simple fact that Uber subsidizes their pay in many areas. However, Ubers goal is to lower its prices to beat the competitors, which leads to   a reduction in drivers’ salary. An Uber driver from California has said â€Å"I think a lot of drivers feel that Uber always looked out for themselves first and foremost and relegated drivers to a second tier†. 400,000 drivers have currently left Uber to go to its competitors. Competitors have marketed to drivers about their better compensation and tip app. However, drivers have explained that they do get more business with Uber due to its reach. Uber drivers’ compensation is around $15.97 per hour compared to the $13 but it does not account for gasoline, insurance, and the cost of the vehicle (Kuo, 2016) (Exhibit 15). Market research was conducted and it showed that most drivers will pick Lyft over Uber due to its tip app. The Rideshare Guy blog conducted survey that showed that 75.8% of Lyft drivers have said that they were satisfied with their experience with Lyft, while 49.4% Uber drivers are satisfied. Lyft drivers earn $1.82 more per hour than Uber drivers.The issue that caused this was due to the lowering of prices of Uber products, while the average trip lengths are 10.2 minutes per trip for Uber drivers (Exhibit 16 ). ANALYSIS Uber is a profit oriented business that, unfortunately, has made revenue generation its main goal rather than satisfaction of its customers. Uber has not realized that having a traditional approach to revenue gaining inevitably hurts a business nowadays rather than helps it. Uber is not taking into consideration other equally important factors, such as corporate social responsibility, that makes a business successful in a world that has become so small, that with just a click of a button, any negative review of a business revolves globally, defaming a business if it has profited unethically and unfairly. As of now, Uber has been highly criticized for three incidents in a period of just two months. Taking advantage of taxicab and taxi drivers that were striking for the â€Å"Muslim Travel Ban† is one of the most unethical financial decision that Uber took, which led to a global uproar. 200,000 Uber apps were deleted within five days when #deleteUber was created on social media. Analyzing this, the very first thing it is doing wrong, is over emphasising on revenue generation. Before the decision of not surging up the prices, Uber did not realize the backfire it would face from the millennials, its main target audience, who, around 61%, want to contribute for the betterment of the world. Hence, when Uber took advantage of the taxi drivers, who are predominantly from Muslim countries, its target audience was furious, as Uber’s view and its actions did not align with the perspective of the millennials. As shown in Exhibit 2, 2016 revenue increased by 14.58% from first quarter to second quarter, and there was a massive rise of 53.55% in the third quarter. By taking the average, the last quarter increase would be about (14.58 + 53.55)/2 = 34%, which is around $2278 million. Adding all the revenue, the sum net revenue for the year of 2016 would be approximately $6038 million. The number of active users in 2016 was 15.8 million as shown in (Exhibit 17),and hence the average revenue generation from one active user per year is 6038m/15.8m = $382.15. This can lead to the conclusion that because of the deletion of Uber App after this incident, there was a loss of 200000*382.15 = -$76.43 million. Even though they might have earned quite a lot of revenue by not surging up the prices for that one hour, they have, at the end, suffered a huge loss from their action.Because 81% of the 10% Uber users deleted the app permanently, this has caused high customer attrition rate who will ask their friends and family to delete the app as well. This will further harm the brand image and improve the chances of Uber’s competitors, like Lyft, to capture the customers. Moreover, its pricing strategy was extremely wrong during such a delicate situation. Uber’s decision of not surging up the prices was perceived as purely a decision of financial gain by most people. Others also thought of Uber supporting the Travel Ban mainly because of this pricing strategy. This will further increase the number of people perceiving Uber as only revenue generators, further defaming the company. Because of the vast reach of social media, good and bad information is always streaming into social networking sites.In case of Uber, this negative information has affected consumers’ perceptions and has deteriorated brand reputation built during Uber’s years of operation, until and unless Uber changes its perception and aligns its values with the values of its target customers. There are, however, other reasons that led Uber to take this poor decision in the first place, and that is lack of corporate social responsibility. Uber has been trying to expand to as many countries as possible. Though extremely hard, it has been very successful in expanding its business, thereby operating in 81 countries worldwide. However, seeing that it started as a business in 2009, it just took Uber less than ten years to expand this much, which can lead to the conclusion that Uber might have over expanded. Instead of creating brand equity and finding creative ways to satisfy its customers, employees and the community as a whole, Uber has focused mainly on expansion rather than making strategic decisions for itself. Also, because there are excessive legal, advertisement and operational fees every time a company operates in a new country, most of Uber’s revenue goes towards these costs, and hence it does not have any money for taking social initiatives that might resonate with its target audience. Its lack of money for corporate social responsibility after these expansion costs is a huge reason for taking such poor decisions that counteracts the brand image it intends to make for itself. Its lack of taking any social initiatives firstly contradicts millennials’ views of helping the world be a better place, and it also makes it harder for people to believe that what they did was unintentional and there was no greed for financial gain. Its image of being constantly perceived as a revenue generator does not help Uber in this crisis since this goes against Uber’s value proposition. Susan J. Fowler’s blog about sexism, gender disparity, and sexual harassment was another crisis that Uber had to face. The worst part, however, was that Uber had made no attempts to help her; instead they were threatening to fire her for her complaints to HR. After this incident, there was a third increase in searches on Google Trends (Exhibit 11), which resulted in more #deleteUber tweets. With 25% women working in Uber when she joined, only 6% were left after one year when she decided to quit. This doesn’t just show the unprofessional environment for its employees, but also the unfair treatment of women in 2017, a time when companies are trying strenuously to eradicate the discriminatory practices. The uproar against the blog was hard for Uber, though not at all surprising. Even though Uber has expanded enormously, it has not taken proper measures to keep a professional environment for its employees. In today’s competitive environment, a company this big should provide a proper HR facility to its employees; where their concerns can be heard and willing to take proper action be taken if any problem arises. Instead, it seems like no proper guidelines about how to behave in a workplace are given to its employees. Even if employees are told about them, no strict action is taken against those who break the rules. Hence, it motivates people like the manager to continue their unethical and illegal behaviour as the HR is doing nothing to show its employees the consequences of their actions. For a workplace of only 6% women, no new woman would want to even apply to such an organization, especially after reading this blog that is available for everyone to see worldwide. It wont just defame Uber in America, but all around the world for practicing such sexist acts against women. Even the existing small percentage of women working there would also end up leaving, even for lower pay if they are given a comfortable environment to work in and more opportunities. Having only 3% engineers who are women is also quite disturbing as there is a huge gender disparity, leading to a discouragement of both men and women to work there. As a result, they may lose the chance of working with some of the best talent, who may end up going to work for Uber’s competitors. Moreover, not giving a promotion to employees when they are fully worthy of it, and then lying about it for manager’s personal gain of looking good as he has more female engineers working for him, shows political instability within the Uber environment, which can be demoralizing for all its employees, resulting in loss of motivation, reduced efficiency, and effectiveness. This can also highly increase the chances of lawsuits filed against them, which will not be helpful for Uber’s already weak situation. Uber is also highly likely to lose the lawsuits as many of its employees have records of what they did, just like Susan had. This will also lead to huge costs, which Uber cannot afford, with what so much going on. Furthermore, management’s failure to provide clear and concise goals will also lead to confusion among employees and a loss of commitment, not just to the task but to Uber as well. This event, hence, can also lead to the conclusion that Uber, as a team, is not working together towards improving the brand image and its brand equity; due to this, they end up making independent decisions that are not suitable for the whole company. Although keeping customers and internal employees satisfied is a pinnacle for any business success, ensuring external employee happiness has also never been a priority for Uber. In fact, Uber failed to realize that happy drivers would mean efficient employees, better work cultures that translate to happier customers. Mistreatment of its drivers and the video going viral (Exhibit 11) are some of the factors that led to the deterioration of its brand over years as the loss of drivers led to slower growth rate compared to its competitors Lyft (Exhibit 3). Hence, these negative reviews and mistreatment of drivers can be a threat for Uber by affecting future driver’s ability to drive for Uber and instead drive for competitors, which can hurt the company’s brand equity (no one wants to be involved with immoral company) as the drivers are the main channel for bringing sales and connecting with users. Due to this, Uber lost $1.27 billion in first half of 2016.   Keeping employees satisfied is important but Uber losing 400,000 drivers mean more cost of hiring new replacement drivers, which can be time consuming and will inevitably increase Uber’s expenses. This loss was due to drivers being unsatisfied because compared to the competitors like Lyft   uber drivers did not have a tip app and as a result they were required to work long extensive hours each week to make up for it due to most Uber users not having cash on hand. For instance, in order for a driver now to make $50,000, the breakeven point for the drivers to drive to reach this point is 60.21 trips each week (exhibit 15). This can put a lot of stress on the drivers and provides drivers with fewer opportunities to grow within Uber, which results in frustration for drivers. As a result, Uber’s weakness of not compensating the drivers to keep them satisfied is another reason for leaving Uber as they can get much higher pay through working with Uber’s competitors which means higher turnover rate. For Uber the opportunity to get back on a steady growth lies in their ability to further prevent losing their drivers because without drivers Uber would cease to exist in future.If consumers and drivers were to continue to share their frustrating experience with Uber, these bad information streaming in social media networks can affect the perception that people feel about the brands which can deteriorate its brand for long period of time (Exhibit 5). Through CSR, firms can build their reputation, competitiveness; drive innovation and thus leading to sustainable profits, which Uber failed to do so. By not building employee (internal & external) and customer   loyalty lead to less attraction of new investors because Uber does not have a good visibility of their sustainability and do not show transparency in their decisions that will create sustainable development of society. In conclusion, Uber needs to communicate a better image to the customers. They need to modify their value proposition, and emphasize on making social change instead of just focusing on low cost and easy access (Exhibit 18). They need to understand that social media is a very important aspect in the lives of the millennials, and they should use it to their advantage by spreading a better image of themselves. Their actions are not going to be tolerated by their core customers if its value proposition does not resonate with them. Being professional in the workplace, having a strategic management that focuses on making strategic decisions that are going to help Uber generate money not only in the short run, but in the longer run as well, and focusing on satisfying their employees and customers is going to make Uber successful in this era. Uber hence needs to seriously rebrand itself if it wants to survive in this market. RECOMMENDATIONS Firstly, Uber needs to have a public apology for their actions in the last few months before Uber rebrands on social and live press conference. In each of the three incidents discussed in analysis, never once did Uber directly apologize to the public for its mistakes. Nowadays, the general public places an extremely high value upon clarity and transparency, and hence coming clean and admitting that they have spent numerously on less important aspects when they should have tried to launch social initiatives is one step closer to rebranding itself. Also, Uber needs to explain how it is initiating changes to make up for mistakes so that it will not happen again in the future. This should stop outrage and reduce harm done to the company as a result of widespread of negative publicity. Secondly, Uber needs to replace the current CEO, Travis Kalanick. Uber can make him a part of the board of directors with most voting shares instead of keeping him as the face of Uber. This is because the CEO is directly or indirectly responsible in all three incidents. The public will very likely hold the CEO responsible for all three incidents or associate him with negative publicity since he is the face of the company. Thus, rebranding changes would not be as effective if Kalanick remains the CEO. Hence, replacing him is vital if Uber wants to make changes and want the public re-evaluate Uber based on the changes made. The new CEO should be a woman that has experience running a business, is a women’s’ activist, has experience with CSR, and has helped with rebranding. Giving an important position to female would suggest gender equality which will offset the negative effects caused by Susan’s sexism blog. A CEO with these qualifications would be able make better decisions for Uber to get it through this difficult time. Thirdly, involving Uber drivers in the decision making process by hosting a Company Town Hall meeting for all Uber drivers in each city per quarter to discuss Uber agendas, driver concerns, and new opportunities. This can improve Ubers’ turnover because more Uber drivers will understand the business decisions of the company. This meeting will also address concerns of drivers because over the years they have felt that their concerns are not being met and taken into consideration. They can do this by sending surveys and questionnaires via email related to any decision that might directly affect the drivers. Also, emails can be sent after every meeting regarding the conversation so that even those drivers who were not able to attend will have a better idea of what is happening in Uber. Moreover, Uber should create a loyalty program that encourages more drivers to stay with Uber, thereby reducing turnover. This loyalty program will judge the drivers under two criterion; number of rides and drivers’ ratings. The driver will be considered more valuable when the number of rides are high and they get consistent high ratings. There will be three levels; bronze, silver, and gold. If the driver reaches 2000 rides in one year with consistent high ratings, s/he will earn a bronze medal, which provides incentive of a $50 gift card to their favorite retail store or 3 free meals at a restaurant of their choosing. If the driver reaches 2800 rides in one year with high ratings, they will earn a silver medal where Uber provides them with a $100 gift card and 6 free meals at any restaurant of their choosing. If an Uber driver reaches 3500 rides in one year and be in the top 50 rated drivers in their city, they will have earned a Gold medal. This gold medal will give the Uber driver free gym membership (to show that Uber cares for their drivers’ health), $100 gift card, and will give them 90% of the rides hare money than the 80% for the Silver and Bronze. The Gold drivers will also be recognized in the Company’s Town Hall meeting as a recognition of their hard work and loyalty to the company. Because this program is a goal oriented approach, it will give Uber drivers more motivation to stay, as they are recognized in the decision making process and are given benefits. This will hence inevitably change the perception of the company. Also, encourage Uber drivers to have a video camera in their cars because it will bring more safety for the drivers and allow Uber to adjust their ratings due to false claims by customers because there will be proof that the driver was not at fault. Uber management should also look over the data of the rating of drivers to make sure that discrepancies are found to show that drivers’ ratings are important for the company. Uber should also start a tip feature because most of the customers do not carry cash with them as it is done through the Uber app. Therefore, creating a feature where the drivers can earn tips can provide them a way of earning more money which will further motivate them to stay with Uber. Furthermore, it should change its HR team, and hire individuals who have proper knowledge and experience in maintaining a safe and motivational environment for its employees. A good HR team that is approachable, respectful, just, motivated, and innovative will slowly but inevitably win back the confidence of its employees, who can then be more motivated and efficient, and work towards rebuilding the perception of Uber as well. The new HR team should carefully select diverse talented employees who can fit in and be successful in the new work environment of Uber. Additionally, training should be provided to the new employees, with a separate conference about sexual harassment in the workplace; which talks about what sexual harassment is, what to do and whom to go to, what must be done and the consequences of harassment. Showing that in the beginning will ensure that new employees know how important safety of its employees is to Uber. A guidebook should be provided to every new employee so that everyone has a written copy about the rules of Uber’s culture. There should also be brochures on the boards, on which clear guidelines should be provided for anyone who faces harassment. A safe and just environment will hence not just motivate men to apply, but also gain back the trust of women. Uber will be able to then increase the number of women employees in its company. On top of that, it should build a whistleblowing department where anyone can report legal or ethical concerns while being anonymous. Simultaneously, whistleblowing should not just be legal, but should be encouraged within Uber, so that employees are motivated to speak against unjust actions and Uber can maintain a company where it internalizes fair and just policies for everyone. Moreover, there should be evaluations of employees as well as managers every six months. Managers should evaluate their subordinates but the employees should also get a chance to evaluate the managers so that managers’ skills and effectiveness can be measured, and proper feedback as well as training be provided if they lack certain skills as a manager, which will help them grow within the business. When it comes to the employees, feedback should be provided, and follow-ups should be mandatory for employees to help them acquire greater skills and help them grow for more growth opportunities within the workplace. Moreover, the value proposition and the colors of the brand logo need to be changed to mark major changes that are about to occur. As mentioned in the analysis, Uber needs to modify value proposition to emphasize social changes and show that Uber cares about society too. Uber’s current value proposition is too mechanical and lacks emotional component to it, which leads to the perception of Uber being a revenue generator. Uber’s logo should be changed to purple as it represents nobility, royalty, peace, pride and dignity; all of which should represent Uber. Value proposition that focuses on social initiatives should be written and posted clearly on their website for easy access to everyone. With the right colors and the right messages, consumers’ willingness to give Uber a second chance will rise and Uber can be successful in re-branding itself.    Lastly, what Uber must do is think up of a creative way to help better the society. Hence, in our opinion, Uber should set $200,000 apart and sponsor refugee families from different countries. Because it takes on average $30,000 to sponsor a family of four, targeting for five families this year is more than enough. Uber should then have a separate team that helps them settle in, and help them with the driving licenses so that they can work for Uber to generate income. This will slowly minimize people’s perception of Uber as a revenue generator and expander, and people will start thinking of them as a company that wants social change. Pictures of the refugees and their stories should be the first thing that people should see when they open their website. Because word of mouth was the main source of advertisement before, they can change that to making visual ads for YouTube advertisement that cannot be skipped, where stories of refugees and how Uber helped them is emphasized. The campaign name should be catchy, for e.g. â€Å"We Change, They Change, Life Changes,† which will force people to see how Uber is striving to change. In the longer run, however, they can also start a women empowerment initiative in third world countries which will further improve their image. These are some of the mandatory changes that Uber must do to survive within this competitive market. However, it needs to realize that being innovative is just not enough nowadays as that does not set you apart from the competitors; a company needs to take social initiatives, be ethical, and focus on CSR to have a competitive advantage. Hence, Uber needs to realize that while these are the answers to the current problems, it needs to internalize these solutions within its environment and take continuous social actions in the longer run, to help make a difference. Bibliography Abboud, Leila. (2017, March 16). Uber’s $69 Billion Dilemma. Retrieved from March 17,2017 from https://www.bloomberg.com/gadfly/articles/2017-03-16/uber-needs-to-get-real-about-that-69-billion-price-tag Fowler, S. J. (2017, February 19). Reflecting on one very, very strange year at Uber. Retrieved March 11, 2017, from https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber Google. (n.d). Google Trends. Retrieved March 17,2017, from https://trends.google.ca/trends/explore?date=2017-02-16%202017-03-16&q=uber%20ceo,uber%20sexism Google. (n.d.). Retrieved March 17, 2017, from https://www.google.ca/#q=companies that offer benefits cost& G. (n.d.). The Demographics of Ubers US Users. Retrieved February 28, 2017, from https://www.globalwebindex.net/blog/the-demographics-of-ubers-us-users Google pictures. (n.d.) What is uber. Retrieved March 18,2017, from https://what-is-uber.com/wp-content/uploads/2016/12/what-is-uber-uber-app-and-how-to-ride-uber.jpg Intelligence, S. (2016, December 07). These latest Uber statistics show how its dominating Lyft. Retrieved March 17, 2017, from https://medium.com/@sm_app_intel/these-latest-uber-statistics-show-how-its-dominating-lyft-53f6b255de5e#.ans63grjq Juggernaut. (2015, September 24). How Uber Works:Insights into Business & Revenue Model. Retrieved March 17,2017, from http://nextjuggernaut.com/blog/how-uber-works-business-model-revenue-uber-insights/ Kosoff, M. (2016, June 16). Why Is Uber Raising So Much Money? Retrieved February 28, 2017, from http://www.vanityfair.com/news/2016/06/why-is-uber-raising-so-much-money Kuo, John. (2016, October 19). Here’s How Much You need to Drive for Uber and Lyft to Cover Car Insurance, Other Costs, Retrieved March 18,2017, from https://www.nerdwallet.com/blog/insurance/number-rides-pay-insurance-lyft-uber/ Marshall, A. (2017, February 28). Google’s Robocar Lawsuit Could Kill Uber’s Future and Send Execs to Prison. Retrieved February 28, 2017, from https://www.wired.com/2017/02/googles-robocar-lawsuit-kill-ubers-future-send-execs-prison Newcomer, E. (2016, December 19). Ubers Loss Exceeds $800 Million in Third Quarter on $1.7 Billion in Net Revenue. Retrieved March 17, 2017, from https://www.bloomberg.com/news/articles/2016-12-20/uber-s-loss-exceeds-800-million-in-third-quarter-on-1-7-billion-in-net-revenue Nunez, Michael. (2016, August 25). Retrieved Feburary 28,2017, from http://gizmodo.com/why-uber-is-losing-money-faster-than-any-tech-company-e-1785736918 Research Papers Center. (2004, June 25). The 5S principles of crisis response. Retrieved from March 17,2017 from http://eng.hi138.com/marketing/200406/192595_the-5s-principles-of-crisis-response.asp#.WMMquPWcGW9 Sonders, Soners (2016, December 7). These latest Uber statistics show how it’s dominating Lyft. Retrieved March 17,2017, from https://medium.com/@sm_app_intel/these-latest-uber-statistics-show-how-its-dominating-lyft-53f6b255de5e#.ans63grjq Staff, I. (2015, August 12). Initial Public Offering IPO. Retrieved March 18, 2017, from http://www.investopedia.com/terms/i/ipo.asp Stahl, A. (2016, May 06). A Millennial Manifesto: Why Gen Y Will Change The World. Retrieved March 09, 2017, from https://www.forbes.com/sites/ashleystahl/2016/04/28/a-millennial-manifesto/#58ca08192616 Uber and Lyfts Growth Is Slowing in Most Major U.S. Cities. (2016, October 12). Retrieved February 28, 2017, from https://skift.com/2016/10/12/uber-and-lyfts-growth-is-slowing-in-most-major-u-s-cities/ The 5S principles of crisis response. (n.d.). Retrieved March 19, 2017, from http://eng.hi138.com/marketing/200406/192595_the-5s-principles-of-crisis-response.asp#.WMMquPWcGW9 Toossi, M. (2002, May). A century of change: the U.S. labor force, 1950–2050. Retrieved March 18, 2017, from https://www.bls.gov/opub/mlr/2002/05/art2full.pdf Uber Cities. (n.d.). Retrieved February 28, 2017, from http://uberestimator.com/cities Uber Fare Estimator & Surge Prices. (n.d.). Retrieved February 28, 2017, from http://uberestimate.com/ Uber – SWOT analysis. (2017, January 29). Retrieved February 28, 2017, from http://blog.cayenneapps.com/2015/02/09/the-swot-analysis-for-uber/ Uber. (n.d.). Retrieved February 28, 2017, from http://adsoftheworld.com/taxonomy/brand/uber Youtube. (2017, Feburary 28). Uber CEO Apologizes for Disrespectful Interaction With Driver. Retrieved March 17,2017, from https://www.youtube.com/watch?v=ZHKfvnnXVDI Exhibit 1 Exhibit 2 Exhibit 3 Exhibit 4 Exhibit 5 Exhibit 6 Exhibit 7 Exhibit 8 Exhibit 9 Exhibit 10 Exhibit 11:Google Trend Sexual Harrasment &   Uber CEO Scandal Exhibit 12 Exhibit 13: Uber CEO Scandal Image and Conversation Exhibit 14 Exhibit 15 Exhibit 16 Exhibit 17 Exhibit 18 Exhibit B: SWOT Analysis

Diversity Within Organizations Essay -- Diversity Society Workforce Wo

Diversity Diversity relates to gender, age, language, ethnicity, cultural background, disability, sexual orientation or religious belief. Diversity also refers to the myriad ways we are different in other respects such as educational level, job function, socio-economic background, personality profile, geographic location, marital status and whether or not one has family. I have taken the opportunity to explain my perception of age, gender, personality and ethnic types of diversity and demographic characteristics and differences. Age Characteristics With the fact that today’s workplace has individuals that vary in age, most employees can be placed into one of 4 categories: Mature, Baby Boomer, Generation X’ers and Millenials. The members of each group, based on age, are generally easy to identify; however definitely have different characteristics. The Mature group consists of people born prior to 1946. Generally speaking, members within this group have a high respect for authority, place duty before pleasure, are patient, avoid challenging the system and are dedicated to the project or job once they accept it. They also place a high value on honor and integrity. The Baby Boomers are primarily characterized by a sense that they live to work, maintain an sense of optimism, willing to go into debt, count on future income, and strive for convenience and personal gratification. They also are team and process oriented. Additionally, many are taking steps to try to preserve their youth. The Generation X’ers are born between 1965 and 1980. Their characteristics are work to live – not live to work, view jobs more in terms of a contract, and believe in clear and consistent expectations. They usually stay at jobs longer if there are promotional opportunities. They also desire versatility. The Millenial’s characteristics are almost at the other end of the spectrum from that of the Mature group. Millenials appear to be living in the moment, rely on technology to perform as much of the assignment as possible, â€Å"demand† clear and consistent expectations to ensure productivity and either question or challenge many things. This group is the most diverse demographically. Gender Characteristics Gender characteristics are one the most visible of the diverse and demographic characteristics within an organization. Historically speaking, w... ...ly influences the overall success of the organization and is a necessary diversity factor within organizations to be successful. A diverse workforce is a reflection of a changing world and marketplace. Diverse work teams bring high value to organizations. Respecting individual differences will benefit the workplace by creating a competitive edge and employers will gain the advantage when employees are selected and positioned so that their talents, skills and personality traits are properly utilized. References Understanding Generational Differences Helps You Manage a Multi-age Workforce (2001) Retrieved March 14, 2005 from http://www.digitaledge.org/monthly/2001_07/gengap1.html. Why Women Make Better Managers (2004) Retrieved March 14, 2005 from http://www.preseleccion.com/articles/women_managers.htm . Schermerhorn, John R. & Hunt, James G. & Osborn, Richard N. (2003) Chapter 4: Diversity and Individual Differences [Electronic version] Eighth edition. Developing Hiring Standards, The Untapped Wealth of Information in Your Office, Retrieved March 14, 2005 from http://www.hiresuccess.com/establishing-baseline-personality-profiles.htm

Evaluate the Methods Used by the Psychodynamic Approach

Charlotte King Orion 12 Psychology EXAM QUESTIONS Evaluate methods used by the psychodynamic approach. One of the methods used by the psychodynamic approach is case studies. Case studies are used to practice their therapy on to see if it actually works. The therapy created by Sigmund Freud, is called psychoanalysis. An example of one of the case studies would be the case study of Little Hans. Hans was at the age where he noticed he had a penis and therefore played with it a lot. His mother noticed this and told him to stop it otherwise she would call the doctor and get him to cut it off.Hans later on developed a phobia of horses, so his father got in touch with Freud and told him about Hans’ strange behaviour and he suggested that he was scared of horses because of the large penis. Later on, Freud and Hans’ father discovered that he had a phobia of horses because he saw his father as a rival and he apparently had a large penis. He saw his father as a rival because he ac quired the Oedipus complex which meant that he had a sexual desire for his mother and therefore wanted to get rid of the father.Freud interpreted that the horses in the phobia were symbolic of the father, and that Hans feared that the horse (father) would bite (castrate) him as punishment for the incestuous desires towards his mother. With Hans feeling threatened by his dad, Freud thinks that he comes up with a defence mechanism known as ‘identification with the aggressor'. This is where Hans would bond with his father by adopting his mannerisms and actions, this way; he will not feel hostile towards him. Weeks after, Hans’ phobia improved and at the end of the phobia he had two fantasies. One of them being that his father was the granddad not the dad.And the other about his bottom and penis being removes then being replaces with larger ones. After recovering from the phobia, Hans’ father reassured Hans that he had no intention of cutting his penis off. One weakn ess of the case study method is that it cannot set precedent for all cases with similar patients. For example, psychoanalysis might work on Hans but it might not work on someone else who has a phobia of horses. However, case studies over history of psychology have been able to provide clinicians with valuable information about different psychological illnesses.Meaning, a particular study can be used as a means of insight into life with the illness. Another downside to the case study method is the completely open and uncontrolled environment in which it takes place. This eliminates its usefulness as an indicator of cause and effect since the variables in the study are uncontrolled. This makes it too difficult or presumptuous to state that one value correlates in any way to another. Instead, a clinician can develop a hypothesis on this relationship and use another research method to determine support for, or refutation for, their hypothesis.This is why it was mentioned earlier that ca se studies can lay down the foundations for further psychological research. Another method is the use dream analysis. This is where dreams are looked into more depth to figure out their true meaning. Freud considered dreams to be the ‘royal road to the unconscious' as it is in dreams that the ego's defences are lowered so that some of the repressed material comes through to awareness. Freud distinguished between the  manifest content of a dream  (what the dreamer remembers) and the  latent content,  the symbolic meaning of the dream  (i. e. the underlying wish).The manifest content is often based on the events of the day. The process the underlying wish is translated into the manifest content is called dream-work. The purpose of dream work is to transform the forbidden wish into a non-threatening form, reducing anxiety and allowing us to continuing sleeping. Dream work involves the process of displacement, condensation and secondary elaboration. Displacement  takes place when we transform the person or object we are really concerned about to someone else. Condensation  takes place when we combine different factors into one aspect of the manifest content.Secondary elaboration  occurs when the unconscious mind strings together wish-fulfilling images in a logical order of events, further obscuring the latent content. According to Freud this is why the manifest content of dreams can be in the form of believable events. On 24 July 1895, Freud had his own dream that was to form the basis of his theory. He had been worried about a patient, Irma, who was not doing as well in treatment as he had hoped. Freud in blamed himself for this, and was feeling guilty. Freud dreamed that he met Irma at a party and examined her.He then saw a chemical formula for a drug that another doctor had given Irma flash before his eyes and realised that her condition was caused by a dirty syringe used by the other doctor. Freud was no longer guilty. Freud interpreted t his dream as  wish-fulfilment. He had wished that Irma's poor condition was not his fault and the dream had fulfilled this wish by informing him that another doctor was at fault. Based on this dream, Freud went on to propose that a major function of dreams was the fulfilment of wishes. Another method used in psychoanalysis is free association.Free Association or the Talking Cure is based on the psychodynamic model of abnormality. Psychotherapy places great significance on childhood experiences, such as the psychosexual stages, and on repressed impulses and unresolved conflicts in the unconscious. The aim of psychotherapy is to bring repressed material into conscious awareness – ‘to make the unconscious, conscious’. During therapy sessions the patient is encouraged to relax on a couch and talk about whatever comes into his mind. The therapist listens and offers no judgement about anything the patient says.It is hoped the patient will relax his internal censor an d released repressed material from the unconscious. The therapist then helps the patient interpret the material and gain insight into the origins of the conflict. During the therapy the patient may also transfer his unconscious feelings and emotions onto the therapist. Psychotherapists help the patient deal with their recovered memories that came from the unconscious. Patients go through a cathartic experience called abreaction. Someone who experiences this will be cured of the disorder.

Is Illegal Immigration Harmful to the United States Essay

â€Å"The mighty tides of immigration†¦ bring to us different languages, opinions, customs, and principles†¦Ã¢â‚¬  (Immigration opposing views 26). Immigrants from all over the world contribute to the United States by revitalizing cities, building the economy, and bringing their energizing culture to the bland society of America. About 12 million people in the United States are living illegally (scholastic, New York Times Subtitle) only because of the U. S code title 8 1325, which states that you have committed a federal crime if an improper entry has been attempted by an alien (legal information institute par. 1). Illegal immigration should not be considered harmful to the United Sates; hence, it molds society into a multi cultural and prosperous country. The current immigration policy brings tension to family ties and tears them apart. About one million spouses and children wait daily for visas in hopes of reuniting with their families (immigration opposing views 138-139). In some cases children are left behind in the care of their grandparents or uncles, while their parents go in search of a better job and a new life in order to support their family, or go back to their home country to resume their lives while their children get a better education, which causes many children separation anxiety. A reporter interviewed a 23 year old who now is in the process of becoming legal because of the Dream act. From now on she will be known as subject A. She first came here from Nicaragua legally with her mother on the year of 2001 to spend Christmas with her family. She has an older sister (Subject B) who was already here when subject A arrived. Subject B came to the United States from Nicaragua legally in the year of 1998, as her 15th birthday present, as she was visiting a category 5 Hurricane, known as hurricane Mitch struck all of Central America and the Yucatan peninsula but Honduras and Nicaragua were especially hit hard, on October 22 of 1998 (history par. 2 & 3), which did not allow her to go back to Nicaragua. As a result of all the damage done by the deadly storm the United States lend a helping hand to those countries in need by granting TPS (temporary protected status) to migrants of those countries. Subject B was eligible to receive TPS on January fifth 1999; she was given an employment authorization document (EAD) and was granted travel authorization if it was needed, as well as the reassurance that she could not be removed from the United States. Subject B was not able to fly out, so she had to stay with her mother’s sister also subjects B aunt (subject D). Subject D as very close with subject A and B; they even sometimes saw them as their second parents. Subject A and C had to fly back home, as Subject A had to return to her regular life, as Subject A approached the age of 13 she was told she had a colon disease which could not be treated in Nicaragua because of the lack of technology advancement. She quickly returned to the United States with her mother. As she stayed for about 3 months, her medical conditions worsened, Subject A’s family came to a mutual decision that she should stay in the care of her aunt (subject D) her uncle and her older sister (subject B). Soon after her mother flew back, and subject A was getting accustomed to the fast pace American life. The validity of her visa card came to an end, and she was now an illegal immigrant. She felt comfortable for only about two to three months, little by little she started to shut down and talked less and started to have pessimistic thoughts about life. Growing up as an illegal immigrant Subject A did not fell indifferent, only because she did not now situation she was in. Everything changed once she entered high school; she did not have the ‘normal teenage’ experience. But as she got older she grew to understand and started to have hatred feeling towards her mother for what she called ‘abandoning’ her and her sister. She grew jealous of certain family members because they growing up with both parents and they were able to go to parks with their dads while she went with her sister or aunt. As other kids were learning how to drive and taking the streets on their own, she was not able to, she had no driver’s license and that’s when she was seen as the ‘weirdo’, both Subject A and B had different responsibilities than just the normal chores. Subject B, while in high school worked because she was given the TPS, but she didn’t have the luxury to spend her pay check on herself, she was to send it to her mother back home in Nicaragua. She was starting to have ideas of wishing her mom would supply her financially instead of her, as she saw her teenage friends buy the trendiest clothes while she used thrift shopped clothing items. Subject B had a different experience than her younger sister besides everything, because she was older and was able to build a mother daughter relationship. In school Subject B would be bullied and sometimes harassed, what she saw as jokes because of her lack of understanding for the English language were actually meant as hurtful remarks, which lead her to become insecure about herself and her life. Subject A saw it as betrayal from her mother’s side, and she would have wished her mom was there to experience her first date, prom and several other high school milestones. Not only that but she was rejected from several colleges and universities because she was an undocumented immigrant. She grew frustrated, because she was brought up into a family that saw education as the only thing the government or your peers can’t take away from you, so she was always the top of her class, graduating with a 3. 97 GPA. Just to know that all those study halls, sleepless nights, and put down hangouts with her friends were in the end worth nothing. She was not able to qualify for scholarships, as a legal immigrant would be granted with the grades she acquired. Because of her situation she was charged as an international student, when her life was very well seen as the ‘American’ one. As she saw she had no hopes in enrolling into her dream university she entered a technical school, Robert P. Morgan. She was able to study in there for a few months as a business administrator for a few semesters because of the grants the government would gift certain community colleges to help man young adults in Subject A’s situation. She was later kicked out of the school because of the many budget cuts. Subject A felt as if her hands were tied to her back and she could not do anything to further her future, while she saw her friends and family move on with their lives. Her dreams were shuttered and many doors were closed in her face until they government would pass a bill aiding many illegal young adults in the education aspect of life, which in the 90’s it was not even thought of. As a result they both look back on their experience and are thankful for it. They have grown from it to become independent. Subject A has now been eligible for a driver’s license, id, and work permit because of the Dream Act, thanks to the endless protests and inspiring words of illegal high school and college students along with their teachers, mentors and peers. Once she is done with the lengthened process she will finish school, and hopefully in the near future will open a business that will give kids a helping hand, if it is only by giving them a shoulder to lean on o someone to talk to. As when she was growing up, her community discriminated against ‘aliens’. She would like to show them and lead them through different routes other than the one which many teenagers fall into; ingesting drugs, theft. Subject B did not have as many struggles as Subject A, she was able to wok a well paying job, and did not have to use public transportation everyday to get to and from work. She is now a single parent attending school to acquire her master’s degree in business administration, with a six year old attending kindergarten, which she is proud to know she can share her story with when he reaches and understandable age. Both subject and Subject B are strong believers of the idea that even though adults are not granted a legal life in the United States, illegal children should be. Because by denying them a legal status in this country you are shutting down possible opportunities of them ever having a proper education, a well paying job, and the future they deserve, not only because children are the future for this world but because they do not decide how they are going to live at the age of six. In other cases, parents are the ones who struggle financially and emotionally. Many are willing to leave their families in stable hands to come to the United States crossing borders in dark nights where the only light seen is the moonlight, just to make sure food is being placed every night and day at the dining table, and that their children have clothes to put on their backs. Many adults face discrimination when it comes to jobs, they are given low wages because many employers are aware that their employees are desperate for a job. Furthermore they are faced with abuse and harassment, which many are scared of the consequences if they report their employers, so they tolerate the mistreatment. Others go to sleep with regrets, thinking that maybe if they would have waited they could have found better opportunities, selling illegal drugs at a local corner they would have made it out better. Not only do they face hardships once they have been ‘settles down’ but also while they are crossing borders, many immigrants running away from patrols during their crossings are beaten with batons, fists or even their feet. Others are being tortured in their jail cells by being denied water or food, and many times they are sexually abused by border patrols (immigration opposing viewpoints pg 130-131). Usually the local residents of Arizona and Texas which tend to be Native Americans or anti- immigration citizens do not agree with the ‘felony’, but even though they have committed a crime by chasing the ‘American dream’ they have heard so much about, in an illegal way because it was their only option since all their other doors have been closed, they should not be treated like animals (immigration opposing viewpoints pg. 130-131). They have not taken a life away from the earth; they are only on a search for a better life. Many local residents decide to take matter into their hands and go ‘immigrant hunting’ as a recreational activity, which consists of gong late at night searching for immigrants crossing the border which they can target with their rifles (immigration opposing viewpoints pg. 130-131). Many of the patrol officers are thankful for all the ‘help’ the residents of the area have given them (immigration opposing viewpoints pg. 130-131) Many American citizens tend to see immigration as nothing but a disgrace to this Country. But there are others that strongly disagree. Illegal Immigrants revamp the economy by adding an extra 50 billion dollars of federal income taxes to the economy in the years of 1993 to 2003 (procon. org par. 11). A lot of citizens believe that by abolishing and making several laws to remove illegal immigrants out of this country will only make it better, but by several researches it has been proved that it will only make it worse, annually aliens contribute about 625 billion dollars, in sales tax, home rents, and utility payments (scholastic magazine par. 8). Usually the government just brings new technology to replace several problems in society but this is one is irreplaceable. Americans have to big of an ego to do jobs like clean toilets, work in construction or coal mines, all the work the call ‘scum work’, and these types of jobs are necessary, and illegal immigrants are willing to do it without complaints. Even though there are good amount of aliens that did not obtain doctorate degrees, much less are wealthy, but they do have patience, gratitude and most of all common sense, which gets the work that is looked down upon done. Many media circuits tend to believe that illegal immigrants do nothing but bring down the wages of American citizens, many are yet to be proved right. There are several statistics to prove that this is just false, also as logic and common sense when one gets a hold of something better they will not let go, they will fight for it. Some do receive low wages because they are forced to, but they will not go down without a fight. It might be hard to gain raises for them, but as they have been grown up to believe they will not give up. Sometimes America tends to forget that to empower their economy they need cheap labor. Not only that, but if you were to be unemployed all the aliens, there would still be more than 1. 4 million jobs opened, which cannot be left untaken. There are 8. 1 million illegal immigrants and 7. 5 million unemployed Americans (Houston chronicle 2008). Even if they were to build the highest walls, cannot deny that they need them, the market is talking (Houston chronicle 2008). Employers, men of affairs and industry leaders say immigrants are not a curse they are a blessing. They are still needed for industrial and commercial development, and credit should be given to them for the art they are playing in American industries. Consequently, they should be able to receive certain benefits and be able to use their gaining’s freely, even though many American that live in the immigration zone can say otherwise, it is only common sense to have equality (immigration opposing viewpoints pg. 83). The idea of having open borders throughout the United States scares many, because it may open doors to terrorists and the ones who want to do harm. The rate of illegal immigration is increasing rapidly, which may cause corruption, unless immigrants keep in touch with the technology and ideas of the government (immigration opposing viewpoints pg. 31). The problem seems to be keeping the wrong people out and not letting too many people in (pg. 174), that’s when the idea of putting up a wall seems comforting. â€Å"Immigrants come here to realize the American dream; terrorists come to destroy it† (pg. 174). Terrorists come from all over the world to cause harm to those living in peace, and because of the tragic event that occurred on September 11, it has ruined many opportunities of a bill passing that will legalize illegal aliens. The best thing to do is to allow immigrants into this country but stronger restrictions should come into play, that way the welfare status of the country is safe from fraud (pg. 31-41). By adding regulations it offers all (immigrants and non-immigrants) a comfortable way of living (pg. 31-41). Because certain events have given immigrants a bad representation, they are not welcomed, and the government thinks they have found a solution to their problem by building a wall keeping all the ‘unwanted’ out. The border would cost about 1. 2 million dollars per mile for it to come to life. The wall will have an annual cycle of 25 years, which will cost anywhere from 1. 64 to 70 million dollars to keep it standing (procon. org little did you know? ). Much of this money will come from taxpayers who include teachers, small business owners, and many employees with low income wages. Money will be taken out from their already invisible paycheck to set up a barrier for people who are trying to give a better life to their family by working. As seen to millions of dollars will be needed to withhold the ‘wall’ so many people are willing to put up, and these people are known to be big business owners, the ones that are well off, who don’t mind to pay for something with that high of the cost but they tend to forget about the ones that are already having a bad time as it is. Opening up the borders, will give an immense boost to the economy in the United States because of tourism, work and visitation, and as a result all the bad effects of illegal immigration will soon go away (Latino Americans and immigration laws 2006). The Idea of the U. S. being a melting pot has worn off and is now to be said it is a mosaic, because many newcomers and Natives prefer to keep their own heritages and to mix them than to give up on their traditions in order to adapt to the ‘normal American’ one (Latino Americans and immigration laws pg. 12-13). The United States of America has been known to have a foundation and to be a country of immigrants. Most seem to have been taught that the U. S. was first a British colony, when historians strongly disagree and state that â€Å"it is very clear that Spanish settlers were the first Europeans to have a colony permanently in North America† (pg. 34). Because the United States has been seen as a country of immigrants it is strange to many that there have been several disagreements on whether America should accept foreign born citizens (immigration opposing viewpoints pg. 69). Immigration from all over the world is what keeps the U. S. rowing, a regular American women has an average of 1. 93 children throughout her whole lf time with a replacement rate of 2. 1. With immigrants the U. S. population in 2050 would be 397 million without it would be 328 million. Without immigration illegal or legal the American population will shrink little by little (pg. 82-83). Denying immigrants contradicts the base this country was founded on; as a result we should extend the same welcome to them as our ancestors extended to us (pg. 139). Illegal immigrants should not be seen as harm to the United States; hence it mold society into a multicultural and prosperous country. Due to all the research there should be no doubt that immigration in general, is needed because of the mere fact that it revitalizes out cities, boosts our economy, adds an energizing culture and reinsures our basic values. If one was being persecuted because of basic right like religion and freedom of speech or equalities one should already have or just to chase the infamous ‘American dream’, would you like to be seen as criminal that has committed a felony for something anyone would do if they were to walk a mile in one of the citizens shoes that lives in a underdeveloped country? Several illegal immigrants have devoted their lives to this one country because they have hope for this country and their families, as a result they should be seen and be given equal rights especially those who have not committed any other crime than the one of entering this country illegally.

A Modest Proposal by Jonathan Swift and Animal Farm by George Orwell Essays

A Modest Proposal by Jonathan Swift and Animal Farm by George Orwell Essays A Modest Proposal by Jonathan Swift and Animal Farm by George Orwell Paper A Modest Proposal by Jonathan Swift and Animal Farm by George Orwell Paper Essay Topic: A Modest Proposal and Other Stories Animal Dreams Animal Farm George orwell Literature Animal Farm is based on the Russian Revolution in the early Nineteenth Century. George Orwell wanted to get across to people what around the world that Russia was hiding the truth from the rest of the world and he wanted to reveal the truth! Modest Proposal by Jonathan Swift is based on the late 18th Century, when English landlords ruled Ireland. They wanted an extortionate amount of Money from the poor people of Ireland who lived on the their land. Jonathan Swift wants to change all this by making up a proposal which will make everyone think about what they were doing! In this Essay I will be talking about the purpose of Satire and the Language the authors use to get their views across. George Orwell produced the story of Animal Farm to tell the world what was really happening in Russia after the Revolution, but instead of using the real people who were involved, in this book he uses animals and humans to get his point across. In this story you can work out who the animals are supposed to represent by the similarities with the people in Russia. Old Major Prize White Boar (ancient pig) who dies just before the rebellion (revolution), is considered, like Starx a powerful helper who helped Lenin (a Russian leader who died before the Russian Revolution). Lenin the Russian Communist and Bolsheviks seized power from Tsar and set up a Dictatorship of the Proletariat. It represented a new and free world for the ordinary people just as the animals had expelled Mr. Jones in Animal Farm. Capitalism was replaced with Socialism. Though really in Russia the Bolshevik party became dictators just as in Animal Farm the pigs ruled the animals. Old Majors speech is similar to Lenins, as they both know the future and what to expect of it e. g. Old Major and his speech of the Rebellion in the future Why, work night and day, body and soul, for the overthrow of the Human race! This is my message to you comrades: Rebellion. He also tells the Animal how to make the Rebellion work. This shows that Old Major, like Lenin wanted freedom for his land and people, but knew that there would have to be a Rebellion for this to take place! After the death of Lenin there was a battle to gain the power of the Communist Russia between two men, Stalin and Trotsky. So in Animal Farm there is a power struggle between two pigs Napoleon and Snowball (the two leading pigs). Orwell chose their names with significant purpose, which also tells about the allegorical role they have in the novel. Napoleon represents the Russian Tyrant Stalin, who comes to dominate the novel. Orwell gave Napoleon his name from the French Emperor, who started a revolution but ended an autocrat. Napoleon became a tyrant like Stalin. The Russian Leader Stalin betrayed his country by setting up a Communist Revolution and then changing it to a place of Liberty and Justice, The tyranny of a one-man state. Snowball is Orwells representation of Trotsky, Stalins enemy. Snowballs name is of symbolic meaning as snow melts away and is no more. Just as Snowball is eventually driven off the farm by Napoleon and never seen again. Napoleon and Snowball played against each other claiming that each other had All equal Rights. Really they were each seeking power for themselves. Stalin promised to strengthen the Soviet economy, strengthen Communism and to strengthen the Soviet Forces. He said this to his people that he was stronger than his enemy Trotsky! Moses was Mr. Jones tame raven, and the pigs third enemy. He represents the Russian Orthodox Church. He was constantly talking about a land called Sugarcandy Mountain a place of freedom and joy that animals will go to after their death. Orwell was suggesting that the Russian church tried to persuade people that after their hard working lives they would go to heaven. The Bolsheviks were atheists and saw such talks as dangerous. Stalin and Trotsky also disagreed. Orwell used the arguments between the pigs to represent this. Snowball believed in Industrial progress (the Windmill idea) and the conversion of the other Farms to Animalism would help them alot in the future stages. We are told that Snowball is a more lively pig than Napoleon. He is also a faster talker and more inventive. We can see this in the early chapters where he throws himself into the Animals Revolt with great energy and imagination. Orwell uses the word Animalism instead of Communism. Snowball seems to be the more interesting of the two leading pigs. It is him who criticises Mollie for her weakness and organises the destruction of Farmer Jones, Farm equipment. The next morning the excited animals run all over the place with their new found Freedom and when they return to the farm house it is only Snowball and Napoleon who are not afraid to enter. The pigs then show themselves to be born leaders and barge their way in. Like Stalin, Napoleon had argued to increase food production and rearming the farm could help them to endure in an attack, which comes later on in the book. He tried to persuade the animals that time wasted on the windmill would mean they would starve to death. Also Snowball and Napoleon disagreed over the defence of the farm after the Battle of the Cowshed. Napoleon said the animals should procure firearms and train themselves to use them. Just like Stalin. But not all Soviets wanted this, so in Chapter 4 when every thing is calm and the Animals where enjoying the liberty of their new country. The Humans attack the Farm hoping for the opportunity to rule once again. This was a comparison to the White Russians in the Soviet when the Politicians fought against each other, but in the book this event is titled The Battle of the Cowshed. This forces a Counterpoise against the Bolsheviks. In Russia the Bolsheviks won and Stalin forced Trotsky into the exile forever. In Animals farm, the comparison is when Snowball is forced to leave the farm as Napoleon starts a rumour about him. So Napoleon too rules on his own as Stalin had done. The Dictatorship of the proletariat was far from happening. Th e rule that all Animals are equal was changing with the dictatorship of Napoleon, and Russia was falling into the hands of Stalin. A terror reign began in Animal Farm over Napoleons three main rules; again this is Orwells comparison to the tree main aspects of Stalins rule. In Russia the million people are killed due to their conspiracies over Stalin and were alleged to be working with Trotsky. Secondly, Napoleons negotiations with Mr. Frederick and Mr Pilkington to trade with the humans. Stalin was signing a Nonagreesion pact with Hitler; Napoleon sold a pile of wood to Mr. Frederick and was paid with counterfeit money. This represents the phoney non-aggression pact signed between Stalin and Hitler. Also Germanys invasion of Russia caused vast destruction. The comparison was Fredericks invasion and destruction of the windmill that the animals had built. Mr Pilkington on the other hand is an old fashioned farmer and represents Britain and directly Winston Churchill. Pilkington refuses to help Napoleon just as Churchill had refused to help Stalin. Then Mr. Frederick invades the Farm. He is very cruel to the animals and represents Hitler; he tortures the animals just as Hitler treated the Jews. Although Mr. Frederick is expelled from the Farm and Hitler too was expelled at the Battle of Stalingrad when he invaded Eastern Europe. The building of the Windmill is the Final Third rule, which was called The Five-year plan by Animal Farm and it was when Russia went through tremendous Labour and enormous suffering just as they did in Animal Farm. As Stalin became increasingly obsessed with his power, so did Napoleon. Napoleon gave himself medals, various titles and when he appears around the farm, he has dogs and other pigs to help him. Even worse as Napoleon and Stalin rise in power they both break one of the Seven Commandments of Animalism and Communist rules, which they had created. In Stalins rise to power he overturns all his original aim, he does this by lying to the world using Propaganda and he shows the grip that he had on the Russian people. In Animal Farm Squealer represents a propaganda agent. When Napoleon starts breaking the Seven Commandments, it is Squealer that manages to keep the opposition silence with his restless, agile and brilliant talking that he can persuade anyone. He shows his devious side and unstable character. He also changes the Seven commandments as Napoleon breaks them, to make sure that his master is always right. When he is confronted by the other animals asked about the changes he tells them they must be mistaken, He uses lies, phoney arguments, threats surrounding himself by the dogs to cause fear. Indeed anything that justifies his master actions. He is indifferent to the truth. Orwell uses Squealers propaganda thoughout Animal Farm to shows the effects of lies and propaganda on the lives of Ordinary Working People. Squealer names imply his corrupt nature. The comparison is shown at the end in the last Chapter when Napoleon is shown conferring with the Humans. The arguments between the Humans and Napoleon show the start of the cold war. George Orwell shows at the end of his book that Stalin betrayed the original principles of communism. As did the hatred between Russia and the West. Animal Farm is a true dipictionial but put into a Fairy Tale Story. The reason that George Orwell used Satire to make his point was because he couldnt speak out publicly against communist Russia. At the time Russia was a powerful country and no one could criticise the communist system. He does this by using his own opinion but with factual evidence to back his claims. He also uses very strong emotive language and passionate tone to try to persuade you. Mr Jones represents the force of corrupt capitalism. He starts drinking more and neglecting the farm. He gets so drunk he does not return to feed the animals. The starving animals kick down the doors and help themselves to the food. Just as the Russian people had done in 1917, when they were forced with starvation. They rise up against the Tsar. What happened in Communist Russia was about to happen on a smaller scale in Animal Farm. The pigs had to work considerably to make the animals aware of the true nature of the revolution, just as the Bolsheviks in the Russia. The pigs failed to persuade Mollie that the Rebellion would be to her advantage. As the Bolsheviks had also failed to convert the White Russians. Mollie is the first animal to side with humans; shes a sympathetic to Capitalists. When the animals invaded the farmhouse they were amazed of the luxury of Mr and Mrs Jones once used to live in. In just the same way as the Bolsheviks were amazed of the wealth they saw when the stormed the Russian Tsar Palace. The pigs were more successful in converting the Animals to Majors reviews. Boxer and Clover became their devoted followers. Boxer represents the ordinary working man. He is the most cruelly betrayed of all the animals in Animal Farm. He was hard working and utterly loyal. His strength was used in the fields and rebuilding the windmill. In the first chapter he is described as a gentle and stupid creature, which makes us even more angry when he is betrayed by his master. He never learns to read, write or think for himself. He had two mottoes, one was Napoleon is always right and the second is I must work harder! and he is the victim of his own blind loyalty. He was the hardest working animal on the farm and the pigs promised him that he would have lavish retirement benefits. But when he works too a hard and finally collapses in chapter 9. Napoleon and Squealer pretend to send him to a nearby Animal Hospital, but infact he is being sold to the knackers yard and the cash is spent on the pigs Whisky. This is the most tragic scene in the whole book. Boxers wife, Clover. Who was also strong, patient and utterly loyal too. She is more intelligent than Boxer and it is her that leads the Animals to the Farm house in Chapter 10, where they see the utter betrayal of Napoleon who is seen playing cards with the humans. Modest Proposal by Jonathan Swift is about the exploration of the children of Ireland. It was written to the Politicians of England and Ireland to inform them, that the underprivileged people of Ireland. Who were living on opulent peoples property could hardly afford to pay the outrageous rental payments. The weathly used their money to buy unwanted furniture and garments just to be fashionable. Swifts, idea was to kill the one year olds for food and sell it to the rich or even use the carcass or skin to make gloves or boot for Ladies and Gentlemen. Even the killing of young Lads and Maidens for a replacement to deer and venison. It makes it sound like the second idea seems only cruel. This would help the poor people living in Ireland. He tries to use age, diseased or saying that these people are mained as a reason. He is only sacrificing these people for the nation. By killing the babies he believes that it would decrease the population and homeless making the wealthy even wealthier. Take away all their money problems they have when asking for their rent from their tenants. The poor could gain money by producing babies and selling them to the shopkeepers. Then the shopkeepers could sell these babies for an enormous amount of money to the wealthy. In this process he claims that it benefits the poor. They can pay their rent and buy food. This Story is a ridiculous his idea is, but also he uses it to inform the people of Ireland that they had to do something about how the Government was running the country and how they needed to improve the living conditions. Many Families had half the land of what the English had and had to pay more rent! This was aimed at the Government and the wealthy. This was also aimed at Shopkeepers and absentee Landlords. His ideas and technique of making people appear foolish, vein and idle etc, and to highlight the plight of the indigenous was to inform people how ridiculous they had been. He is claiming that in England the undeveloped people who were living on the rich peoples property paid less for their rental payments and have larger property. So should Ireland, as it too also help benefit the poor in many ways. The opening sentences are very descriptive bad gives the reader a vivid depiction of how bad the situation was. He also uses the Pattern of Three, three times in the first paragraph in the sentences to build up tension. The streets, the roads and the cabin doors crowded with beggars of the female sex. Again he says three, four, or six children all in rags and who as they grow up either turn thieves for want of work, or leave their dear native country to fight for the Pretender in Spain, or sell themselves to the Barbados. He cleverly begins a lot of his paragraphs with persuasive sentences to force his own opinions on the reader I think it is agreed, But my intention, As to my own part, There is likewise another great advantage in my scheme etc He uses very emotive words in the opening paragraphs such as crowded, forced, deplorable, scraps, begging, murdering, sacrificing, savage. The reader is left thinking that something must be done to help these people. The Satire in this story is used to inform you (the outside world) that even though his ideas are totally ridiculous, the Irish and the British Government have to do something about the Living Conditions of Ireland! I feel that he couldnt speak out loud because no one would even consider (that is the wealthy) or believe what he is trying to say is the Truth. So by writing such an outrageous story he would be able to gain everyones attention. They could think that Yes he is right and we, as a nation should do something to improve this. With every idea he has, he tries to back it up using rich people, merchants and eminent French physicians, a very knowing American. Trying to make it sound acceptable. In his last paragraph he introduces questions aimed at his audience to get them to think how they are going to solve the problem of food and population and tries to place guilt on the Landlords by suggesting that the poor would think his ideas better than to suffer as they do under the present situation. Even though they are so horrific. Both Authors have researched their claims to make an intellectual story! Both use reference to animals. Orwells is to hide the true peoples identities. Swifts refers to the children as roasting pigs. Swift keeps referring to women as breeders. A word used with animals. Calls them mares in foal, cows in calf, sows ready to farrow. To get their factual evidence across they both have to find their audience e. g. Orwells audience is the everyday people in the world and their Governments. While, Swifts audience is the Government, Landlords and Shopkeepers of Ireland. They both persuade you by using their own opinion and emotive language in their stories. Swifts styles of language was more passionate as he used his opinions and choice of emotive words to arouse emotion. Orwells style of language is more factual than emotional. Orwell uses facts to inform you and Swift uses facts to persuade you. In my opinion Swifts method of persuasion was too extreme but perhaps he thought he needed to do this so that he would be taken notice of. While, Orwells method was very clever and informative to expose the truth of what was happening in Russia. We accept everything Orwell says as the truth. It also makes the reader look at their own political ideas and what we are doing to the world we live in. Swifts last paragraph is trying to say he is objective and having nothing to gain from it: I profess, in the sincerity of my heart, that I have not the least personal interest in endeavouring, in to promote this nessary work, Orwell seems to be suggesting that all revolutions begin in Idealism and in tyranny. But he thought that all Revolutionaries were swindles and their dreams off freedom soon changed into nightmares. Once all the people were supposed to be equal some became more equal than others did. Nothing really changes after revolutions and everything had been for nothing. In Animal Farm Majors dreams were just like that in which Stalins Russia had become. While Swift is suggesting that Ireland should have a revolution for the better in some sort of way.

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Tuesdays w/ Morrie & Caged Bir essays Tuesdays With Morrie by Mitch Albom I Know Why Caged Birds Sing by Maya Angelou I've heard of students who say they like their professors' sharp skills in different fields of study, but I've never heard of any that after twenty years of teaching, the student and teacher bond grow more and more. I'm talking about the book Tuesdays with Morrie. I thought it was a fascinating book. It contained teachings of a wise old man to his younger student, many years later. This man had a terminal illness, and he wanted to get his final message across to everyone, so he entrusted it into the young man, by the name of Mitch Albom. Tuesdays with Morrie was very inspirational and positive, even though there was death involved. Morrie had been teaching for years. This book explained each day of Morrie's final class, which took place in his home. The class met on Tuesdays, and Mitch was the only student. I think this is a very powerful piece of writing, because it really happened, which makes readers connect to the story, because any student had to have had some close relations with a teacher at some point in their life, causing their memories to think beyond the norm. I believe this book shows much courage and strength, in, not only Morrie, but in Mitch himself. Mitch is the student that takes the final class with his old college professor, the lesson of life. It seems as if he is doing this especially for Morrie, and not just for himself. Since the disease is working its way up Morrie's poor fragile body, Mitch becomes embarrassed by him, because he can't do certain things he was able to just a few days earlier. This is where I feel the inspiration kicks in. Mitch shows his support to his teacher, and continues to attend classes weekly. He is inspired by him to keep persisting, not just in this situation, but also helping him while he is working. Mitch has a very admirable quality; he is loyal. Ever since graduation, he h ...

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