Promotional Mix Analysis

PROMOTIONAL MIX ANALYSIS For this assignment I chose to break apart the promotional mix offered by MetaBank, a bank headquartered in drive Lake, Iowa. Because of the relatively wide variety of products MetaBank offers, I persistent to strain on one type, personal banking, and more precisely, checking accounts. MetaBanks checking accounts ar serve, which mean they provide intangible benefits to customers. The Bank offers four types of checking accounts: survey Checking, Free Checking, Preferred Checking, and Preferred Checking Plus accounts. These accounts of import features are basically the same, with a few differentiated features aimed at a different portion of the target market. One the important differences amidst these types of products were their prices, which are critical components of the marketing mix because customers are appertain about the value obtained in exchange. MetaBank seems to be conscious of this, as they keep stressing how fair their prices ar e compared to the quality of services they offer. numerous of the features they offer are free, and the ones that are not are offered at a very good price (according to them).

So far, at that place are only twelve MetaBank offices where you can open an account, except existing customers can obtain banking services online, by telephone, weapons or using one of the many ATMs operated or sponsored by MetaBank. MetaBanks promotional mix was designed to achieve some(prenominal) converse objectives yet I believe the main communication objective is to execute awareness of the brand and its services. Making customer s aware of the product is authoritative to ! initiating the product adoption process. Its in like behavior important for existing customers as it increases awareness of the product features, the brand, and in any case improves their perception of the brand and its products. For the purpose of this assignment, I collected fin examples of promotional materials that are used to achieve awareness of the services offered by MetaBank. -Advertising: My...If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

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