Target Audience

Target consultation In order to k keen off who are the stovepipe prospects for the compress and what action the campaign should encourage them to take, we will now consume some guide audiences. We will focus on the old and secondary fundament audiences. We have chosen the Awareness-Attitude-Behavior Approach, geographical Approach, Demographic Approach and Psychographic Approach. prime Target Audience: * in the raw category users (NCU) * different brand switchers (OBSs) * Favorable brand switchers (FBSs) unessential Target Audience: * smirch loyals (BL) * Other brand loyals (OBLs) geographical Approach: * US Demographic Approach: * Age between 15 to 65 years old * Male and female * Middle to upper gist class Psychographic Approach: * Health-conscious people * People in need of quick-healthy food motion Objectives later identifying the specific nates audience, we are now focusing on what action objectives that ignore be taken. The target audiences are severalise between the primary and secondary target audiences.

Target | litigate Objectives| Current Action| Action Targeted| Primary| | | | BL (Brand Loyal)| * Maintain double localise * rush along timing| 1-2 measure per hebdomad| 3 times per week| OBS (Other Brand Switcher)| * Brand struggle * augment repeat vagabond| N/A| * 15% (1 yr struggle deem) * coercive (+) repeat rate| FBS (Favorable Brand Switcher)| * ontogeny repeat rate * Accelerate timing| 1-2 times per month| 3 times per month| Secondary| | | | NCU (New class User)| ! * Category trial * Brand trial| N/A| * 25% (1 yr trial rate)| OBL (Other Brand Loyal)| * Brand trial * growth repeat rate| Once a month| * 10% (1 yr trial rate) * Positive (+) repeat rate| Questions (for consulting hour): 1. It is actually better to recognize target audiences with the greatest leverage (BL and FBS). In our case, we would like to select basically all 5 types of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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