Internet Marketing Management Assignment about Breitling watches Essay

Internet Marketing Management Assignment about Breitling watches (httpwww.breitling.com) 3000 Words - Essay ExampleIn1914 the founder passed away and son, Gaston, took everyplace the company.Aeronautics had make spectacular developments after 1914. In the year 1923 Breitling developed the indep terminationent chronograph push piece with automatic start and return-to-zero functions. Significant progress was made in the aviation industry between 1923 and 1942. Breitling launched the chronomat, first of its kind chronograph fitted with circular slide rule. American armed forces also became the clients of Breitling Instruments.The aviation industry was growing with leaps and bounds. commons aircrafts had been developed and the first International passenger jet flight had been launched. Breitling achieved a major mile stone in 1962 when Astronaut Scott Carpenter wore the COSMONAUTE during his orbital flight.Breitling reached a major mile stone in 1969 with the launch of self winding chr onograph. In 1979 Ernest Schneider a Pilot, watch manufacturer took over the reigns of Breitling from Willy Breitling. Chronomat was launched in 1984 and it becomes the best sell chronograph in Breitling collection. The military aviation industry was growing with leaps and bounds. Aircrafts like Stealth bombers were being developed. In 1999 after completing 100 years in Chronograph reservation Breitling submits its entire collection to Swiss official chronometer testing institute.Breitling Products Breitling manufactures and sells Chronographs onl... Apart from this they have very high end harvesting which is the Breitling for Bentley collection. This collection focuses on high end customers who value tradition, performance and novelty value of the product being purchased.What is a chronograph A watch with two independent time systems one indicates the time of day, and the another(prenominal) measures brief intervals of time. Counters registering seconds, minutes and even hours can be started and stopped as desired, thus enabling the exact timing of an event.Internet Marketing StrategiesWhile create a marketing schema, it is important to consider the environment in which the business functions. Porter (Kotler, 282) has identified five forces to determine profit attractiveness. These areCompetitors Consider the nett sites that offer the same products.New Entrants Offsite competitors and new people in the business.Customers The people visiting the site.Suppliers Companies offering parts of products, web hosting software firms.Substitutes Other media used for product promotion.Besides this, SWOT Analysis could also be used. Strength and weakness is dependent on the marketers internal environmentOpportunity and Threats are dependent on the external environment.Strength How is your product/service better than the competition Why should a customer feel delighted by using your product or serviceWeakness What are the fortune areas in your product /service and how they can be over-comeOpportunity The marketer should strike at the right opportunity and the right time and should target the right people (Customer).Threats The Marketer should know exactly what are the hurdles in Marketing the product(Technology , Competitors)Internet Marketing strategy gives you a