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QUESTION 1 a) Describe the commode gentleman loafer (awareness, position, target, relationships) and commit its key advant hop ons relative to its competitors. stake Awareness: When it comes to the counterpoise of consumers who cognise of the dirt, a Market research showed that stilt homophile was as recognizable brand among working-class males in the tocopherol important Region as Chevrolet or John Deere universe brand awareness one of its cornerstones of brands conquest with wage-earning consumers. More everywhere, a recent study in westmost Virginia showed tidy sum do main core drinkers ( sullen-collar, pose to lower income men over age 45) valuated this brand as the best known regional beer, with an unaided response rate (top of mind) of 67% from the states adult population. plug Man even rated high in call of awareness with the younger, light-beer potable segment of the foodstuff. When it comes to brand awareness, Mountain brand is doing well which actor that they are doing a even use of advertising in terms of impact among its target. moorage: Mountain Man Brand is positioned as a role beer produced in an independent, family owned brewery swelled it unquestionableity.

When it comes to intrinsic values, Mountain Man is known by its distinctively bitter flavor and slightly higher than average alcohol content that uniquely contributes to the caller-ups brand equity. When it comes to price, Mountain Man Lager was priced also to premium domestic brands such(prenominal) as Miller and Budweiser and infra specially brands such as Sam Adams. In general, Mountain Man Brand is positi oned as a traditional/ authentic all America! n brand at an accessible price. organize: The Mountain Man main target is a blue collar, middle-to-lower income man over age 45, representing these ones the 65% of beer drinkers in terms of age and the 72% in terms of income. The target market is primarly placed in Illinois, Indiana, Michigan, Ohio, and West Virginia. Moreover, the blue-collar males purchase the 60% of the beer they drink...If you want to get a full essay, order it on our website: BestEssayCheap.com

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